Seniors use social media to promote book sale

From the The Watermark at 3030 Park Ave., a continuing care retirement community:


BRIDGEPORT (Oct. 20) — Seniors are going “green” and using Facebook and Twitter too for the first time to promote an annual book sale that has a long history here in Bridgeport at 3030 Park Avenue. “A 94-year-old resident gave us the idea,” says fellow resident Gail Janensch, who is organizing the 2013 book sale Nov. 1 and 2. “Any books we do not sell, will be recycled by Bridgeport’s new “Green Team,” she explains.

That resident with the idea is Geraldine Johnson, one of the best known members of the 3030 Park Residents Association at the Watermark Retirement Community. Mrs. Johnson is the first woman and first Black to become superintendent of Bridgeport schools. Bridgeport has a school named for her.

Old used books that organizations might just discard because they were not sold, now are the newest social enterprise of Greater Bridgeport Community Enterprises (GBCE), better known as Bridgeport’s “Green Team.”

“We would very much like to work with residents at The Watermark at 3030 Park to take away old books leftover from the sale,” says Samurie Robinson, the marketing director for GBCE, a nonprofit community development corporation with a mission to create jobs by developing new “green” business enterprises. Mattress recycling is another “Green Team” new industry.

So how did Mrs. Johnson know to suggest this idea? Her daughter Adrienne Farrar Houël is President/CEO of GBCE. This book sale has been going on for decades at the retirement community. Generally about $1,000 is generated at the annual even. Proceeds are used to purchase big print books for the library for seniors. Only pulp paperbacks are likely to end up recycled as other hard and soft covered mysteries, cook books, coffee-table art books are sold at bargain prices, Janensch says.

She adds that this year that residents are spreading the word about the book sale to family and friends via Facebook and Twitter. “Last year Hurricane Sandy struck on the day of our sale. Because of this we did not make as much as in previous years. Surely that won’t happen again this year, but we have to make up lost ground any way we can.” Our residents also are pleased that any books going to the Green Team will help sustain the jobs being created by GBCE, she added.





Keila Torres Ocasio