
Trumbull’s Economic Development Commission is excited to announce a new slogan: “Trumbull CT – Working for You.”
Jim Abraham, Chairman of the EDC, explained that in 2006, the Commission developed the slogan, “Trumbull…Open for Business.” At the time, Trumbull had just hired an economic development Director to help attract and retain business. The town wanted to send a message that its doors were open.
“Today, after five years of focused effort and collaboration, many businesses will attest that Trumbull’s door is not only wide open to business, but the town works diligently and collaboratively to help them locate, grow, and thrive here,” Abraham said.
Trumbull’s commercial revenue accounts for almost 19 percent of the town’s tax base.
The EDC’s marketing campaign includes a new slogan, logo, video, testimonials, and website updates. The logo depicts a sense of forward movement, collaborative partnership, and stability and growth through the use of slightly slanted lettering, encircled words, and the use of blue and green, according to a press release.
Economic Development Director Deborah Cox worked with Firelight Media to produce a video consisting of interviews with executives from some of Trumbull’s largest businesses within targeted industries. The interviews focused on the question, “What do the words, ‘Trumbull CT – Working for You’ mean to you and your business?”
“The unscripted responses provided strong testimonial for Trumbull’s supportive business environment,” said Cox.
The Town’s Economic Development webpage incorporates some of theses changes. A more comprehensive redesign to coincide with the Towns planned website redesign is expected later this year.