Closer to Free gets closer to TV; ad to air during Super Bowl

Sure, the Super Bowl is all about football. However, for many, those commercials that break up the play are equally entertaining. Tonight, as you watch the pre-game festivities, the big show and the post-game entertainment, keep an eye out for some local talent.

About 50 Fairfield County Children’s Choir Chamber Singers, a number of dancers from the United Rhythms dance studio in Meriden, and a group of Smilow Cancer Hospital at Yale-New Haven survivors, medical staff and other hospital personnel, will be featured in several spots that will run on Connecticut’s CBS affiliate WFSB TV3. (It will not air on New York CBS, channel 2).

The thirty-second and sixty-second commercials that will air on television were filmed in the fall at New Haven’s Union Station for the hospital’s Closer to Free initiative, which raises awareness and funds for cancer research and patient care. It was part of a flash mob, which, as you can see by the video above (which is the full performance), took many travelers by surprise. You can get a behind-the-scenes look at the filming at Closer to Free, and learn more about what inspired the participants to come together that day.

Christina Hennessy