By Andrew Merrill
The event, which also marked Outbreak’s fifth anniversary, featured performances from hip hop artists Apathy, Wu Tang affiliate Judah Priest and Bridgeport-based hip hop stable the Full Blast Movement.
Dubbed “Winter Warz,” the deck and clothing line is the second collaboration between Cappadonna and Outbreak.
“Outbreak gave me the opportunity to build a bridge between the old and new, between hip-hop and boarding,” said Cappadonna, who met Outbreak co-founders Matt Aloma and Alex Purrier at an event at Rampage in February. “It’s a real good thing.”
His primary role in the company is to help with the overall branding, but he also provides input on the artwork that’s imprinted on all the clothes and skate decks.
“Colors mean a lot to me,” Cappadonna said. “I deal with the chakras everyday so, I know that green is love, blue is clarity and yellow is friendship. These are the colors that I try and incorporate into the boards.”
Aloma and Purrier appreciate Cappadonna’s help in building the label.
“We already had something good going on, but I think with Cappadonna, we gained legitimacy, and more people started seeing what we are doing and how creative we are,” Aloma said.
Outbreak is currently featured in several skate shops across Connecticut, and they count pro-skater Doug Brown among their team of skaters (check him out in the video, below.)
The co-founders have been skating for a long time. According to Aloma, “I’ve been skateboarding for 13 years now and I’ve been doing art my whole life. One day, I just decided to mix the two.”
Aloma and Purrier aren’t the only ones who skate. Cappadonna also has skate boarded, and you can see him doing a few tricks in the music video of his 2013 song, “Can’t Believe It’s Him” (check it out, below.)
“I’m no expert or anything, but I did a little tic-tac with it every now and then, bounced down a few steps, watched my brother break his arm,” Cappadonna said.
Rampage has hosted two of the three line release parties for Outbreak.
“Rampage is all about giving back to the community,” Aloma said. “That is also part of our goals so it is a good match. Also, being from Connecticut gives me a chip on my shoulder; it makes me feel like I have something to prove.”
“We have a lot of prominent supporters here in Connecticut,” Purrier added. “There are a lot of great musicians from Connecticut, such as Apathy, who is headlining tonight. There are a lot of great places to skate in Connecticut and there is a lot of great music and art that comes out of Connecticut. Though we aren’t stuck on this notion, it is definitely something we want to showcase in our work.”
When asked about the future of the company, Aloma said, “It’s hard to tell. People are starting to notice us more. The sky’s the limit.”
Added Purrier: “We just want to stay creative, keep doing what we’re doing. If people want to work with us and collaborate, we’re open to it but” we don’t want it to water down our brand.”