Tech Talk

Tech Talk

Observations from Jamie DeLoma, journalist and computer nerd

Category: campaign

What’s the deal with those colorful status messages?

I started noticing that many of my Facebook friends were posting random colors as their Facebook status. 

My feed quickly became bombarded with statuses like:

  • Blue
  • Ma-genta
  • Black
  • Lime
  • Purple

And so I began wondering what the heck was going on.  After a little digging, I found my answer: Women are revealing a little bit more about themselves than they usually do in an attempt to raise awareness about breast cancer.

Apparently I am not the only one who was curious.  As of this hour, Google is reporting that “facebook colors” is the fifth most popular search.  It began to spike in popularity just after 10 a.m., according to the search engine giant.

One article I found indicated that part of the mystery of this campaign is that instructions to post one’s bra color was sent only to women via private message:

“Something fun is going on,” the message reads. “Write the color of your bra in your status. Just the color, nothing else. And send this on to ONLY women no men. It will be neat to see if this will spread the wings of cancer awareness. It will be fun to see how long it takes before the men wonder why the women have a color in their status…..LOL!”

Breast cancer is a serious and deadly issue that deserves all the attention it could get.

Learn more about breast cancer here.

Posted in campaign, facebook, viral | Add a comment

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