It all began simply enough.
Chelsea Isaacs, who is pursuing a journalism degree at Long Island University, was assigned to write a story on the implementation of an iPad program on campus, according to the Guardian. She naturally turned to Apple, the maker of the iPad, for an interview — as any journalist should. Sounds simple enough, right?
Any technology writer who has ever had to deal with Apple’s media relations department is likely to attest to how difficult it is can be to receive answers to even the most simple of questions from the technology giant. The same journalists are also likely to suggest that persistence can pay off.
Isaacs contacted Apple’s press office six times, according to the British publication. As her deadline approached and grew increasingly concerned, she scoured the Web for a way to contact Steve Jobs, Apple’s chief executive officer.
And then something extraordinary happened — he, or someone from within the company using his name, responded to her e-mail — and then another e-mail and then another e-mail. She was ultimately told: “Please leave us alone.”
When the Guardian contacted Apple about the chain of e-mails, it received no response. Tech Talk received the same.
However, the publication does report: “We’re quite confident that they come from within Apple (they come from the 17.x.x.x IP range, which is assigned to Apple)…”
You can read the e-mail chain on the Guardian website.
Tech Talk commends Chelsea on her persistence and then willingness to report Jobs’ comments.
While Chelsea did not do everything perfectly. She should have considered restating her questions in the e-mail to Mr. Jobs, for one thing. She should have also not taken his response so personally. However, what is important is that she stood her ground — which is critical for any journalist.
If this is any indication of her work ethic, she is on the road to a very successful career. It is refreshing to see a journalist — regardless of age — who is not afraid to call out an entity — regardless of size. And here’s hoping her professor gave her the A she so deserved.









