Heading up to UConn’s showdown with No. 1 Baylor at the XL Center Feb. 18, the fan bases of the Huskies and the Lady Bears have been entered into a competition to see which group can raise the most money for the Kay Yow Cancer Fund.
UConn can text HUSKIES to 85944 to donate $10, or visit http://www.play4kay.org/faf/search/searchTeamPart.asp?ievent=1041592&team=5368671to make a donation online. Baylor fans will have a separate number and website set up. The winning fan base will be revealed after the game.
Here is a link to a video explaining the initiative …
The 2013 Play 4Kay initiative (formerly known as WBCA Pink Zone) is an opportunity to raise breast cancer awareness and funds for research on the court, across campuses, in communities and beyond.
Since its inception in 2007, the Play 4Kay initiative has raised over $2 million to support women’s cancer research. The Kay Yow Cancer Fund is the official charity of the initiative.