According to an articlein Friday’s edition of the Denver Post and as written by Electa Draper, the anti-gay group, Focus On The Family, has purchased two 30 second spots, one which will run prior to the Super Bowl coverage on CBS and the other during the game which will be held on February 7.
The ad’s production cost and actual buy time cost were not revealed by Focus On The Family but this year’s 30 second spots run between 2.5 and 2.8 million dollars. This year’s ad rates are down from last year’s spot rate of 3 million dollars when NBC covered the Super Bowl.
It’s reported by the Denver Post that 2007 Heisman Trophy winner and star quarterback for the University of Florida, Tim Tebow, will appear in the ad with his mother.
As Focus On The Family spokesman Gary Schneeberger puts it, the Tebows will be sharing “one of their many personal family-affirming stories”. The Focus On The Family ministry is headquartered in Colorado Springs, Colorado.
Needless to say I’m extremely disappointed with my former employer, CBS Broadcasting, in it’s decision to sell ad time to a gay hate group.
I know times are tough in broadcasting for ad revenue, both radio and TV (ergo my downsizing in 2006), but to sell ad time to a hate group which professes to spread the gospel and “family values” is unconscionable.
I suppose if we were back in the 30’s and 40’s CBS would be selling ad time to Adolf Hitler and the Nazis.
As I said to my boss the day I got the news I was being downsized, “as they said in the Godfather, it’s business, it’s not personal”.
[...] 27, 2010 by James Hipps Contributed by Lyndon Evans: On January 16 this writer was one of the first in the media to voice opposition to CBS Television’s decision to [...]
[...] 27, 2010 by James Hipps Contributed by Lyndon Evans: On January 16 this writer was one of the first in the media to voice opposition to CBS Television’s decision to [...]
Comment by CBS Refuses to Pull Ad by Anti-Gay Group : Gay News from Gay Agenda – GayAgenda.com — January 27th, 2010 @ 4:31 pm