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Get in the Loup!

Yulia2Starting a new business is hard…but starting a new fashion brand can be next to impossible.  Without a big conglomerate behind them, many small designers often never get their work off the sketch pad.  But New Haven native, Yulia Laricheva is taking a different approach to expand her children’s wear brand, Loup Kids, a line of graphically designed tees and leggings made in New York City.


To fund the development of her brand, Yulia has taken to the innovative funding website, Kickstarter, to help to raise her goal of $35,000 to debut Loup Kids at the ENK 2014 Spring trade show – and she is well on her way! In the first few days of her campaign, she’s already raised 8% of her goal.  She hopes to raise the remainder of the funds by September 23rd. The full line will include more designs of her in-demand T’s and long-sleeve shirts, onesies, leggings, and jumpers for kids ages 3 months to 6 years.

Yulia explains why it’s essential to showcase Loup Kids at the ENK 2014 Spring Trade Show, “The showcase attracts store buyers looking to carry the latest designs in children’s wear. I am raising funds to source fabric, pay my pattern makers, cutters, and seamstresses. I will use the money to create samples to exhibit at the show and produce actual pieces.”

Founded about two years ago and sold exclusively on-line and locally in boutiques in Brooklyn, New York, Loup Kids clothing is a mash-up of fun, imaginative designs in awesome colors and cuts for all kids -the styles are “genderless” and meant to be worn by both girls and boys.   The name “Loup” is the French word for “wolf” – and the logo, a wolf in sheep’s clothing, is a play on the dichotomy of childhood.

loup wolf

Recently, her flagship T-shirts – hand illustrations in water-based dyes on organic cotton materials – have been in such demand that she’s outsourced the production. Instead of manufacturing overseas, which is easier and less expensive, Yulia is committed to taking a made-in-USA approach and partnering up with factories in NYCs garment district.

“Loup Kids combines my love of design, fashion, technology, and film,” said Yulia, now based in Brooklyn. “Most people don’t think of a kids clothing company as a start-up but I am changing the conversation. It’s more than a clothing line. It’s a way of looking at the world. I will be creating apps, games, and short films geared to encourage creativity. Everything I design is made in the USA. I believe the best way to invest in our kids is to invest in the local economy,” Yulia said.

As part of the Kickstarter rewards, she is offering a twenty-five page coloring/activity book that she illustrated. With a donation to her Kickstarter campaign those who fund can download her coloring book. It’s a pdf which can be printed over and over again for rainy day fun! On the kickstarter site one can also order tshirts for kids & adults, pre-order the new line. There’s even a reward which offers your kid a chance to be a Loup Kids model, complete with a photoshoot in NYC. Unlike most models, the Loup Kids get to keep the clothes! The whole collection.  |  |  |  |