Getting the word out, in a big way

Work is underway on a new billboard at Webster Bank Arena

This drives us crazy: We’re talking to someone about Webster Bank Arena and they say, “I didn’t know (insert band name) is playing there.”


So, you didn’t see any of the website and print ads, the Facebook and Twitter posts, the e-mail blasts or the press releases? Disney On Ice, Harlem Globetrotters, NCAA basketball, none of this rings a bell?

Concert marketing gurus often say the first 6,000 tickets to a big show are sold quickly to rabid fans. It’s the next 4,000 tickets that takes work. Lots of strategies are trotted out. Social media, ads, interviews. Sometimes it works, but frequently a potential customer is missed.

So we decided to do something that can’t be missed, no matter how hard you try. We’re installing a digital billboard overlooking Interstate 95, located right in front of the arena. It’s double-sided, 800 square feet each side. Each side will have six “flips,” of 10 second each. The million or so cars that pass by the arena each month will see ads for events at the arena, events in the city and some commercial advertising.

It should be ready to go shortly after Christmas. So no more excuses. You’re going to know what’s happening at the arena.

Categories: General

One Response

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