In the prehistoric concert world, fans would line up at the box office window hours or even days in advance, set up a beach chair and wait for the tickets to go on sale. Simple. You make the sacrifice, you get good seats.
Several decades ago, online ticket sales meant you could put the beach chair away, but you still had to move quick at the keyboard to avoid the nosebleeds.
Then, in the last ten to fifteen years, presales started to eat up the ticket inventory. This led to the common complaint from a fan who logged on to Ticketmaster, clicked “buy” the second the public onsale started, and saw that only the worst seats in the arena were available. If any were available at all.
Most of today’s concert goers are savvy enough to understand that a big arena concert will have several presales. They will go to the artists’ website and see if there is a fan club presale. They will figure out if there is a corporate presale from a sponsor like American Express or Citibank. They will determine if there is a venue/Ticketmaster presale. They will get the presale code and get access to the best seats.
Here at Webster Bank Arena we recently went onsale for a concert by fun., the Grammy-winning superstar pop group. Those three catagories mentioned above? All of them applied to the fun. show. Thousands and thousands of the best seats to sold during the presales. We believe there’s not a bad seat in the arena, so the public onsale ticket buyers will have a great experience here, as well.
Times have changed. Is the new way fair? Some say yes, some say no. But fans can still get the best seats if they know the strategy.
Just remember that word.