Want to keep your kids from being unhappy and materialistic? Reduce their exposure to advertising. Researchers out of the Netherlands, who studied the emotional life of a group of 8- to 11-year-old children over a period of two years, found the happiest kids on the proverbial block were those who didn’t crave material goods or base their life satisfaction on their personal possessions.
The researchers found a direct correlation between level of life satisfaction, materialism and exposure to advertising. Lots of exposure seemed to exacerbate unhappiness. The researchers’ findings were reported in the September issue of the journal Pediatrics. Yet another reason to set limits on all that tube time.