Mexican first division soccer team Jaguares de Chiapas has a reputation for being a forward-thinking, innovative club. That makes sense, since the club has only been in existence since 2002.

Its latest bold move takes the social media craze right onto the playing field. Jaguares unveiled new jerseys on Friday that replace the names on the backs with a player’s Twitter handle.

“Conscious of the age we live in, where we can all stay in touch through the Internet without regard to distance, Jaguares launched a campaign and realized various activities linked to Twitter,” the club said on its website.

It’s believed to be the first time a professional sports team has officially used Twitter handles on jerseys. The uniforms also feature the Twitter handle of club sponsor Cerveza Sol.

“In football as in life, 140 characters are sufficient to decide which side you’re on,” the club said.

Jaguares, which aggressively pitches its social media and fan-friendly attitude on its website, sits in a tie for second in the league standings, just three points out of first place. The club seems to know what it’s doing.

Kevin Durant is a star on the basketball court, no doubt. But with the NBA lockout, life was “boring” for the former UT and current Oklahoma City star.

So on Monday night, Durant became one of the most famous and wealthy intramural flag football players in the history of Oklahoma State University.

And, of course, he was a star.

In a game on campus, Durant played quarterback and corner, racking up four touchdown passes and three interceptions, he wrote on Twitter.

The night started with Durant sending out a message on Twitter that included the question, “Anybody playing flag football in okc?”

Oklahoma State student George Overbey responded, and a conversation began.

Overbey jokingly asked Durant, “can you catch.”

Not long after, they talked on the phone and Durant picked up Overbey and some friends at Overbey’s house.

“When his car pulled up at the house, I was like, this is really happening,” Overbey said in the video above. “My friends didn’t believe me.”

The blog Pistols Firing gave a great recap of the game, including several photos.

Durant led Overbey’s team, called Signma Nu B team, to the victory, and, of course, became the buzz about campus.

Reports had 500 people watching the game.

“He is the nicest guy ever,” Overbey said. “It says a lot about Kevin Durant.”

He added: It was “the coolest moment of my life.”

After all, it’s not every day that a millionaire NBA super star drops by for an average flag football game.

Certainly a Halloween night that will be remembered for a long, long time by those in attendance — including Durant.