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Can Google guess your age and gender?

Here’s the game that’s all the rage online today: Just who does Google think you are?

The search site infers demographics based on what websites users visit, then chooses advertising content based on that data.  Given a recent announcement from Google about privacy changes, now seems like a good time to find out what the company knows about you.

You can find out on Google’s Ad Preferences page.

For the record, Google thinks I’m a 35-44-year-old male. Wrong and wrong. But in all fairness, Google inferred the same about a coworker who is a 35-44-year-old man.

Maybe it’s only right every other person.

Contact Amy Rolph at amyrolph@seattlepi.com or on Twitter as @amyrolph and @bigblog.

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