In either a moment of insanity or a flash of brilliance, Jack in the Box will begin to sell a bacon-flavored milkshake at their fast food joints.
It might sound unsavory to some, but sinfully delicious to others. Bacon – much like butter – does tend to make everything taste better, right?
The milkshake is part of an ad campaign, dubbed “Marry Bacon.” The chain, which has more than 2,100 locations, said the beverage would be in limited supply so interested parties should act quickly.
“The shake is not listed on our menus in the restaurants, so it’s more of a ‘secret item’ that people can order,” a Jack in the Box spokesperson told The Huffington Post. “Each restaurant is getting a very limited quantity, so we don’t know how long they will last.”
Granted, this isn’t the first time that bacon – a typical breakfast item – has made its way into the dessert cart.
Denny’s rolled out a maple bacon sundae in April, and several companies have made bacon flavored chocolate.
So who are we to judge?
America might just fall in love with a bacon-flavored milkshake.