What year is it? Does anyone know? If you’re watching “Mad Men” on Sunday night, (and who isn’t?) I’m not supposed to tell you what year it is when the sixth season opens. Creator Matthew Weiner will descend on any critic like the hounds of hell if we reveal what year it is, the state of Don and Megan’s relationship, whether Sterling Cooper Draper Pryce has expanded to another floor or anything about new characters on the show.
Other TV shows warn us against spoilers, but in many cases, the shows are spoiled anyway and the plot revelations wouldn’t make much difference. But with “Mad Men,” spoiler really means spoiler. It’s not just about plot details, but theme, dialogue, clues to deeper aspects of various characters — Don most of all — and even style, fashion and color schemes.
I’ve seen the two-hour season opener twice so far and will watch it again on Sunday night. I won’t have exactly the same sense of discovery I had the first time I saw it, but I swear, you see and sense more and more things each time you view a “Mad Men” episode. It is a thing of wonder.
You can read my spoiler-free review of the season premiere here on the sfchronicle.com paid site.
But you can also join in the pre-premiere conversation on Twitter on Sunday morning. My much more fashionable colleague Laura Compton and I will be having a Twitter chat at 11 a.m. Sunday about “Mad Men,” including the past five seasons, as well as the premiere of the sixth season. What do you think the key to the new season will be?