They’ve sold over 379 million records, inspired a hit musical and earned a spot in the Rock and Roll Hall of Fame. And now, some three decades after their split, the sweethearts of Swedish pop have added another triumph to their list of achievements — ABBA The Museum.
The museum, which opened today in Stockholm, traces Björn, Agnetha, Frida and Benny’s glittery trajectory, from their start in 1970 to the final bow in 1983. Its goal: make visitors feel as if they’re the fifth member of ABBA.
Memorabilia lovers certainly won’t be disappointed. As expected, goodies such as the band’s instruments, gold records and over-the-top costumes are on display. But it is the museum’s interactive exhibits that steal the spotlight.
Walk in. Dance out.
Visitors can belt out ABBA tunes onstage with a hologram version of the group, mix a song in the Polar Studio and strut their stuff on a flashing disco dance floor. Another unique attraction is a self-playing piano that is linked to founding member Benny Andersson’s studio. When Andersson plays the piano in his studio, the museum’s counterpart plays as well.
“The new museum will give a complete picture of the band, the music and the incredible success we experienced in the ‘70s and ‘80s, something that we haven’t been able to present until now. It will be like an experience-based music documentary that invites the visitor backstage as well as on and in front of the stage,” said ABBA’s Björn Ulvaeus.
And the Scandinavian musical experience doesn’t stop with ABBA. The museum shares space with the Swedish Music Hall of Fame, which chronicles the evolution of music in Sweden from the 1920s to the present.
More information about ABBA The Museum is available at www.abbathemuseum.com.
— Laurie Isola