The juncture of art and commerce can too often result in crass exploitation. Las Vegas comes to mind.
But the marriage of art and a place with its own strong aesthetic identity can produce a compelling and felicitous experience. Greenwich Avenue is such a place. The fine works of 120 artists who are in this year’s Greenwich Art Council’s ART to the Avenue come alive in some unexpected ways with retailers who understand their true value.
At its best, the art combines a store’s own strong design sensibility to create a new experience in the enhanced storefront environment. The result can be breath-taking. This year, many efforts are worth noting. We should be grateful to the arts council for sponsoring this creative and mutually beneficial partnership – for both storeowners and artists.
And we should be grateful to retailers, such as Sleepy’s at 159 West Putnam Ave., for giving opportunity to local artists like JoAnn O’Hara whose seascapes of Greenwich Point are spiritually uplifting.
The show ends on May 31. The arts council is at 299 Greenwich Ave. Call 203-862-6750 to purchase art.
The following are my favorites:
BEST OF SHOW, LF Stores, 319 Greenwich Avenue, Monika Nicolle artist

I defy anyone to walk by this store without staring back at the two eyes that appear to penetrate our inner souls. It’s kinda creepy. Actually, it’s very creepy. I have a weakness for strong, dark, angular art forms, and this certainly fits the bill. I’ll take Goya, Picasso (his blue period) any time over the muted impressionists. To my mind, Monet was just an average gardener who couldn’t find the primary colors in his paint box.
The artist is a Mamaroneck resident. The core of her painting is focused on faces and colors, with a particular fascination for eyes. For her, “Eyes are like an entrance to the inside of a person; a transparent door to one’s soul”.
BEST WINDOW DISPLAY, Richards of Greenwich, 359 Greenwich Avenue, Ellen Hackl Fagan and Amber Maida artists


Unfortunately, my pictures do not do these displays justice (I could not get the glare out). You’ll just have to run down and see them yourselves. They are beautiful renderings of works by two artists juxtaposed by the high-end fashion of the street’s most elite retailer. I particularly liked that Richards had someone hand-paint “ART of the Avenue” on its windows instead of just sticking a piece of paper on them. It demonstrates an extra level of commitment. Click on the names of the artists above and go to their web sites for better renderings of their art in better lighting.
Fagan has this to say about her work:
“I seek to complete 100 paintings per year, fully exploring the language of paint, color and surface. Like jazz music, improvisation rules. When composing the panels for site-specific installations, I juxtapose like or unlike images together to generate dialogue between the paintings … When installed, the paintings function polymorphously; as words on a page, or sculptural elements with the wall acting as foundation, integrated into the conversation. The blank spaces activate the space, emphasizing the weighted areas where paintings are clustered together.”
Amber Maida’s statement says her “acrylic and mixed media paintings embody fluidity with structure. Her background in dance as an award winning choreographer gives her a unique perspective, a heightened awareness of shape and form with an essence of movement that is apparent in her work.”
BEST GREENWICH ARTIST, TD Bank, 235 Greenwich Avenue, William P. Grant artist

I broke my own rules in selecting this painting because I liked it so much. It is of the insides of a garage in Glenville that no longer is there. The painting was done in 1984. TD Bank didn’t do much with it except put it in its window front (The bank deserves a shoutout though. Not too many chain stores or national outlets supported the program this year). The artist is a longtime Greenwich resident who summers in Nova Scotia and works with both oil and acrylic. I noted a Hopperesque quality to the painting and particularly like the ambient light effect. The artist does not have a web site. He has several pieces in the bank, including some work from Nova Scotia. I identify with William Grant since I have been going to Mt. Desert Island in Maine for 25 years. Mt. Desert is directly across the Bay of Fundy from Nova Scotia.
BEST USE OF HUMOR, Horseneck Wines and Liquors, 25 East Putnam Ave., Victor Spinelli artist

This photograph made me laugh. I can see the water polo teams emptying a keg after the match. How apt is it for this to be in a liquor store? The framing of the photo by the bottles is perfect. Miro would have approved. The photographer is New York based. He has done some spectacular portraits, including photos of Michael Phelps and other members of the 2008 U.S. Olympics team.
The White Plains native has also shot numerous celebrities, including Paris Hilton, Chris Rock, Billy Bob Thornton, Angela Bassett, Natalie Cole and Amber Heard. Click on his name above to go to his web site.
BEST USE OF ART TO DRESS UP A LAUNDRY
Star laundry, 364 Greenwich Avenue, Donna Borchers artist

How does a laundry get respect in a tony neighborhood? Dress it up with some art. Who wudda thunk looking at this picture that racks of clothes hanging and washing machines are right behind the windows.
I could not locate a web site for this Cos Cob artist.
BEST OVERALL ARTIST
Lynnens, 278 Greenwich Ave., Susan Lamy artist

Susan Lamy is an incredibly versatile artist with a studio in Norwalk. In addition to her paintings, she works as an interior designer. I wish I owned about six of her pieces of work. I would like to visit her studio and see some of the works in person, particularly her paintings of scenes in France.
She and her French husband are superlative craftsmen – they range from “painters to artists, wall upholsterers, wall paper installers, tile installers, etc., and even a small job handyman service round out Prosperity’s team.”
OTHER NOTABLES
Betteridge Jewelers, 117 Greenwich Ave., Karen Schmitz artist
I thought this was one of the more successful blend of work by the artist and the retailer’s offerings. Of course when the wares are in the form of beautiful jewelry, it makes the combination that much more powerful.

Manfredi Jewels, 121 Greenwich Ave., Nancy Pindrus artist
I was taken by the single photograph, “Tricolor Dragon,” in this small but effective display

What are your views? Do you have a list of favorites? If so, do not hesitate to comment and contribute to the conversation.