There’s a fairly new term referring to kids between the ages of 9 and 12….their called “Tweens.” They have become one of retail’s largest target customer markets with an estimated annual spending be-tween 1 and 2 billion dollars and growing. Not bad for a group with only 4 years of shopability ’til they move onto the next age category.
It doesn’t quite compare with the $41 billion americans spend on their pets, but the gap is getting closer.
When I was young, being between the ages of 9 and 12 simply meant my parents weren’t going to spend too much money on my clothes, so I remained at bay in the slim girl section of Sears well past my tween years.
Today, 12 has become the new 16 of our youth. Shimmer, shine, make-up and heels can be seen at many venues from school to afterschool.
And understandably so. Who wouldn’t want to emulate these exciting, sexy images coming at the kids from every song, screen, magazine and tv show possible.
But….and here’s the but.
There’s a constant in fashion that holds true at any age. Appropriateness.
I can’t tell you how many clients email, call and ask if something they’ve chosen to wear will be appropriate for the event, occasion or even their age.
This holds true to teens and tweens as well as adults.
When you’re deciding what’s the “right” outfit to wear, think about the following points…
1) Where is the event? A restaurant, a home, an outdoor location, etc.
2) What time is the event? A morning or early afternoon occasion doesn’t lend itself to baubles and bling. Sometimes less is more and can still be amazing!
A late afternoon or night time event is where you can add the zest.
3) And as Coco Chanel stated many years ago…”Before leaving the house, look in the mirror and remove one accessory.” Let the other pieces – and YOU – shine through.
Here’s a few tween ideas for your growing pre-teen.
AE Corset Dress
AE Stripe Tube Dress
Miles of Lace Dress
Miles of Lace Dress @ Free People in Greenwich, West Farms & www.freepeople.com
( mix with a flat strappy sandal for daytime; add a 2″ heel and chandelier earrings for a more special occasions)
Striped Tube Dress @ AE (American Eagle Outfitters) in Stamford, Trumbull, Danbury, Milford, Waterbury & www.ae.com
( slip into a simple flat sandal as to not make this fun dress too fancy)
Lace Corset Dress @ AE
(mix with a flat strappy sandal for daytime; add a 2″ heel and chandelier earrings for a more special occasion)
LuLu's Wavy Train Dress
Abercrombie Bella Dress
Forever 21 Rosette Dress
Rosette Dress @ Forever 21 in Stamford, Trumbull, Danbury & Milford
(a bit more sophisticated – try a heeled sandal in a metallic & add a great bracelet for an evening party)
Bella Dress @ Abercrombie & Fitch in Stamford, Trumbull, Danbury & Milford
(try the black/white check, add your own wide black belt and a fun wedge for day)
Wavy Train Strapless Dress @ LuLu’s www.lulus.com
( definitely a heel for a festive evening function. Go with just earrings and leave the necklace off)
Baby Phat One Shoulder
Material Girl Sequin Tank
Delia's Strapless Lace
Lace & Mesh Tiered Dress @ Delia’s in Milford & www.delias.com
(pretty with a pendant and a chain bracelet – nude color 2″ heel. Better for night, but light enough for day with a thin casual belt and a simple flat sandal)
Sleeveless Pink Sequin Mini Dress from Material Girl @ Macy’s in Stamford, Trumbull & www.macys.com
(love the way this dress is pictured – the accessories tone down the dress’s sequins, but I would add bracelets to only one wrist, not both. Definitely save for an evening party)
Baby Phat One Shoulder Dress @ Macy’s… see above for locations
( just earrings – the dress says it all)