A Hunt for Hennes & Mauritz

Gucci, Valentino, H&M, Armani.

One of these things jut doesn’t belong.
Amidst all the designer delights appearing on last night’s Oscars, one name flashed its label for the very first time.

Helen Hunt in H&M (photo by Jason Merritt/Getty Images)

Helen Hunt went against the grosgrain choosing a custom designed dress from the ever-affordable H&M.
Yes, the approximately $700,000 worth of jewels that adorned her neck, wrist and lobes did add the black tie bling to the understated, yet elegant ensemble.
Not only was her choice a bit more affordable than its red carpet rivals, the navy satin dress was also “green” by design.

H&M has joined the Global Green USA cause to further their global garment recycling program. According to H&M spokesperson Marybeth Schmidtt, as of last Thursday, customers will be able to exchange any piece of clothing, from any brand, in any condition and receive a 15% off voucher good towards their next item purchased at the store. H&M has 269 locations in the US and is represented in 48 markets worldwide.
“We believe this program will really make an impact in reducing the amount of clothing that ends up in landfills all over the world and we are excited that, at the same time, we will raise funds for Global Green USA to continue their great work”

Environmentally friendly, fashionable and fabulous…now that’s a red carpet favorite.

H&M’s Conscious approach

Global Green USA