
“Died Young, Stayed Pretty” is one of those offbeat indie documentaries that might never get out of New York City and Los Angeles, so if you are interested in the world of contemporary rock poster designers you might want to head into Manhattan to catch the movie at the IFC Center, where it opened today. Director Eileen Yaghoobian traveled the country, from one hipster enclave to another, interviewing young bohemians who design posters for rock shows and album art.
Yaghoobian is an Iranian-born Canadian filmmaker who devoted four years to shooting this debut effort. She’s got a great eye for graphics and clearly knew how to get a very diverse and eccentric bunch of people to open up about their passion for rock poster art.
The film makes it clear that despite all of the inroads made by the Internet, print is still alive and well, when it comes to promotional pieces for musicians around the country. The volume and variety and quality of the art on view in the film is quite arresting.
Yaghoobian shows us the links between post-punk music aficianados, sci-fi geeks, skateboarders, pornographers and cutting-edge graphic artists. The film takes us from coast to coast, so it works as a travelogue as well as an underground art tour.
“Culture is that thing you shovel out of your window in the evening…otherwise it will drown you,” one artist tells the filmmaker.
Another poster maker says he “uses art to destroy other art…we’re a culture designed to destroy the culture around us – the punks did that (too).”
We get a little history of modern rock poster art as we move from St. Louis to Chicago and from Austin to Minneapolis. There is lots of humor in the work, albeit of a very sick sort (i.e. the poster that was made right after Kurt Cobain’s suicide, showing Barney the dinosaur holding a shotgun to his head with the tagline, “Until Eddie Vedder pulls the trigger, he’s a p—y!”)
Of course, despite their outsiders stance, all of the artists we see are part of a culture designed to sell and consume entertainment — they just happen to be documenting and promoting young musicians who are still on the fringes of society. The same thing was true of R. Crumb and Big Brother and the Holding Company 40 years ago. Now old posters and album covers from that era are collectible art.
The most effective advertising influences a specific target audience — the “products” might be wildly different but the envelope-pushing poster art we see in “Died Young, Stayed Pretty” isn’t all that different from the new Dolce & Gabbana campaign (below). All of these artist-created ads are meant to get attention and to establish a brand image for a commercial endeavor that isn’t much different from dozens of other products in the same category.
“Died Young, Stayed Pretty” is fun and illuminating.
(The IFC Center is at 323 Sixth Ave in Manhattan. For information, go to www.ifccenter.com)


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