In this age of celebrity confidentiality agreements, it has become almost impossible for ex-staffers to write real memoirs about the horrors they faced working for a famous boss.
You will almost never read a negative on-the-record quote from anyone employed by a movie star or a media mogul because that would be a violation of the contract they signed when they went to work for the celebrity in question.
There is a fairly easy way around this pothole, however, as folks who worked for bosses ranging from Anna Wintour to Rosie O’Donnell have learned with their successful publication of memoir-like novels about the experience of working for a famous monster.
The latest example of the genre is “Spin” (St. Martin’s Press), a rather horrifying black comedy by Robert Rave about a too-naive-for-his-own-good Midwesterner named Taylor Green who talks his way into being hired by a powerful publicist named Jennie Weinstein (and who lives to regret that decision).
Rave once worked for the notorious New York PR woman Lizzie Grubman (above, on the night earlier in this century when she was involved in that famous Long Island nightclub car incident), so the folks at pop culture websites such as Gawker have been having a field day studying the links between “Jennie” and Lizzie.
The Grubman aspect of “Spin” will only be of interest to folks in the New York and Los Angeles media industries. What makes the book worth reading by the rest of us is Rave’s funny and appalling view behind the curtains of the PR business.
Taylor is perhaps a tad too innocent when he first crosses paths with Jennie, but the book is a valuable insider’s account of the extreme behavior of people who are desperate to get publicity for their clients and the journalists who are manipulated into delivering the stories the PR folks want.
“Most journalists are neither rich nor cool, so to be invited to a dinner party with an A-list star and a rock star they’ve idolized since childhood – you’ll get them every time. In basic form, it’s seduction. You’re seducing them,” Jennie tells Taylor.
“Spin” is much darker in tone than “The Devil Wears Prada” — it doesn’t have the career and relationship angles that made Lauren Weisberger’s novel a hit with young women who had never heard of Anna Wintour. Rave (isn’t that a great name for a guy who once worked as a flack?) takes us back to the vicious view of PR/press relationships that was presented in the great 1957 Manhattan melodrama, “Sweet Smell of Success.”









