‘American Idiot’: new musical, new technology

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The Green Day album-derived musical “American Idiot” opens tomorrow night at Broadway’s St. James Theatre.

I haven’t seen it yet, but have been fascinated by the advance buzz on the Broadway chat rooms.

Older show people have been dismissing it as another loud, “jukebox” musical in the vein of “Mamma Mia!” (but without that hit’s conventional storytelling).

Younger theatergoers are coming away from the show lauding it as an advance into contemporary pop and rock music rather than another recycling of yesteryear’s hits and themes (i.e. the just opened “La Cage Aux Folles,” the second revival of the Jerry Herman hit in the past five years).

Today, Playbill.com had a good story about the way that the producers of “American Idiot” are using the web and social network sites for tomorrow’s opening:

“The producers announced that starting at 5 p.m. April 20, visitors to www.AmericanIdiotonBroadway.com will see exclusive coverage of the opening night.

Visitors can expect:

Exclusive videos and photos from the red carpet, opening night show and the after party.

Twitter updates from the cast and creative team.

Accounts by the two American Idiot fan contest winners, broadcasting their experiences live from the red carpet and after party.”

Categories: General
Joe Meyers

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