The conservative, anti-gay, inaccurately named moms group with 44,000 members (not one million) launched a much-publicized campaign in February demanding that the department store chain fire Ellen DeGeneres as its spokesperson, and failed. Now the group is enraged by a catalog photo depicting a smiling lesbian couple with their arms wrapped around one another and their daughter. Both women are wearing wedding bands, and text running across the photo reads: “freedom of expression.”
On its website, One Million Moms attacks the retailer, which the group views as being indicative of “traditional” America, for affiliating itself with the “other side,” rather than “remaining neutral.”
The group encourages its members to visit their local J.C. Penney store and politely express their discontentment about the catalog photo to a store manager—even though the manager is likely to brush off the complaint.
OMM has been told that JCP corporate office told store managers to say “Thank you” and then walk away. If they want our business, then we will not be ignored!
The store managers are the ones who can communicate to corporate for their customers. Managers will not want to be in the middle so when we politely express our concern to them, they should realize that they are the ones taking all the complaints and corporate is not having to answer for the decisions they are making. Managers will pass along customers’ frustrations, and their own, to corporate because they will likely get tired of their game.
Oh…oh…Million Moms would you just stop.
There are a lot of bad things happening in this world that we should all be speaking out about, but J.C. Penney running an ad with two loving mothers with their child isn’t one of them.
A photo like this from a major retailer is a positive, forward-thinking statement. By showing a same-sex couple, J.C. Penney is challenging our narrow-minded culture that often only recognizes male-female couples. What makes me mad is that a photo like this is viewed as a loaded political statement. I look forward to a day when a same-sex couple can appear in a catalog and nobody says a thing because it’s a widely accepted, normal part of our culture.
What do you think about the catalog photo?