Any child psychologist, pediatrician or educator will tell you that little kids don’t need screen time. The American Academy of Pediatrics urges parents to keep kids under age 2 away from television, smart phones and video games because screens provide no educational value whatsoever.
And this folks is why the Fisher-Price Laugh & Learn Apptivity Monkey has won this year’s TOADY (Toys Oppressive And Destructive to Young Children) Award for the Worst Toy of the Year. The stuffed monkey comes with a smart phone snuggled into its tummy—making the sad statement that “a teddy bear just won’t cut it for today’s jaded, screen-addicted babies.” Mom and Dad have phones, so baby should too, right? (I think not!)
The Campaign for a Commercial-Free Childhood puts on the TOADY awards and users of its site vote on the worst toys of the year. In the closest TOADY vote ever, the Apptivity Monkey earned 33% of an online vote, barely besting the LEGO Friends Butterfly Beauty Shop (30%). TheO ball (21%), Spin Master’s 7-11 Slurpee Maker, (10%), and the Put Me In The Story app (7%) were the other runners-up. Find out more about all of these toys in the photo gallery above.
“The TOADY voting reflects growing resistance to the toy industry’s cynical attempts to foist screens of every conceivable size and shape onto infants,” said CCFC’s Director, Dr. Susan Linn. “Screen-free stuffed animals have been a source of comfort to young children and a springboard for creative play for generations. The Apptivity Monkey is a textbook example of more being considerably less.”
Now that you’ve taken a look at the worst toys, check out Toys R Us’s list of the hottest toys of 2012. These are the toys that are selling the best this holiday.