Video: Evian’s dancing babies are back!

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A city hipster is shocked when he sees a baby version of himself in a store window in the new Evian ad. (BETC / Evian / YouTube)

A city hipster is shocked when he sees a baby version of himself in a store window in the new Evian ad. (BETC / Evian / YouTube)

In 2009 Evian’s Live Young advertising campaign made a big splash with a YouTube video of babies on roll skates dancing to Sugar Hill Gang’s “Rappers Delight.” The roller babes got over 170 million views and skated their way into the Guinness Book of World Records.

Now those booty-shaking babies are back on the scene in a new video called Baby & Me that already has over 30 million views. The video shows adults looking at their reflection in a store mirror on a city street and they’re surprised when they see a baby version of themselves doing complicated dance movies while a remix of Ini Kamoze’s bumping “Here Comes the Hotstepper” plays. The video is pretty clever although I was waiting for that moment when the babies and adults take over the sidewalk and do a choreographed group dance. Take a look below!

Why’s Evian using babies to hustle its water? The brand’s connection with young kids goes back to 1935 when the brand was recommended as the best water to give to babies because of “its pH-neutral mineral composition,” according to AdWeek. Today more mothers give their babies Evian than any other brand of water.

The world-renowned French ad agency BETC had the idea to take the baby connection a step farther and communicate the idea that Evian is a symbol of youth. In 1998 BETC created a French spot known as “Water Babies,” featuring babies doing a synchronized swimming routine in a pool of Evian water. Then came the international Live Young ad in 2009, and now BETC is refreshing the concept with Baby & Me, according to a href=”http://www.adweek.com/news/advertising-branding/ad-day-evian-148706″>AdWeek.

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