Archive for the ‘Fashion: kids’ Category

Petaluma middle school decides girls’ leggings must be covered

by:

Teens at a middle school in Petaluma, Calif., can now only wear leggings if they’re covered with a garment such as shorts or a skirt. (Getty)

How tight is too tight for school? Administrators and teachers at a middle school in Petaluma, Calif., are asking themselves this question as they implement a new dress code policy around girls’ form-fitting pants.

Kenilworth Junior High has been making national news for prohibiting girls from wearing tight-fitting pants because they’re “distracting to teenage boys,” according to KTVU-TV.

Last Thursday, April 4, all the girls at Kenilworth Junior High were told to skip the last period of the day and instead report to a multi-use room where an administrator expressed concern over the tight-fitting pants female students were wearing to school, according to KTVU-TV. They were reportedly told that they would be sent home if they wore form-fitting pants.

Many students were frustrated and left thinking they could no longer wear the popular skinny jeans, yoga pants or leggings to school. “It takes away like half of my clothes because I have a lot of yoga pants and leggings, so everyone’s kind of like mad about it,” Makenna Mattei told KTVU.

“We didn’t think it was fair how we have all these restrictions on our clothing while boys didn’t have to sit through it at all,” Brittany Kruljack chimed in.

Parents were equally baffled by the new rule. “It is not our girls’ fault that these boys have quote ‘raging hormones’ they can’t control,” Lisa Simond, a parent at Kenilworth, told KTVU.

After the KTVU segment ran on Friday, April 5, news outlets across the country picked up the story and a string of mom bloggers wrote posts declaring the dress code ridiculous. And over at Cafe Mom Jeanne Sager shared her outrage over the school banning tight pants because they’re distracting to boys.

“You’ll have to pardon me for thinking here (after all, I’m just a girl, what do I know?), but wouldn’t it be a whole lot easier to sit the boys down for a talk and tell them to cool it?” Sager wrote. “Not only would it save the parents of every girl in the district from having to revamp their kids’ wardrobes, but it would prepare the boys for what will happen when they walk out into a dress code-free world where women walk around flaunting bare ankles and even, gulp, showing their knees!”

On Friday night, Kenilworth administrators issued a statement to its families:

With warmer weather and the arrival of Spring the bounds of the dress code were being tested. We had an assembly yesterday with our female students to discuss this issue based on input from staff and the rest of the Administration. The intent of yesterday’s message was to maintain a calm and focused environment for the remainder of the school year.

In my efforts to achieve this goal some of my statements went farther than they should have. We issued a clarification to parents and students that there has been no change in the dress code. We continue to prefer students to dress as if this were a business environment and they were coming to work. The guiding principle in all dress codes is that the manner in which students dress does not become a distraction in the learning environment and we get that guidance from California Education Code.

Kenilworth principal Kathy Olmsted clarified with SFGate that only leggings with no covering such as a skirt or shorts are banned. Skinny jeans and yoga pants are still allowed. (One Kenilworth student said to SFGate that that the girls were originally told that all tight pants are banned, but the school changed its policy after the outcry from students and parents and media attention.)

“This isn’t a change in our dress code,” Olmsted said. “Kenilworth school feels that appropriate attire contributes to a positive learning environment.”

“The concern my staff and I have is basically seeing underwear,” Kenilworth principal Emily Dunnagan told Inquisitr.com. “With girls, leggings can be very, very thin, and leggings are fine as long as there is something over the top of them. We want to keep the learning environment distraction-free.”

Olmsted says the school decided to meet with the girls because several teachers had complained that female students were wearing leggings that revealed their undergarments.

Olmsted was surprised by the media attention her school was getting but she said, “I think it’s leading us to have an important discussion over what clothing is appropriate for kids to wear to school.”

Schools across the country have made news headlines for introducing dress codes. Here’s a look at some of those stories.

Victoria’s Secret goes after teen market

by:

Victoria’s Secret’s spring break line seems to be going after teenagers.

Every year Victoria’s Secret hosts a fashion show to unveil its upcoming line of padded push-up bras that miraculously make breasts look bigger and lacy panties that magically make derrieres look prettier.

In the past, the Limited Brands Retailer’s show featured guest headliners such as Marc Anthony, Sting and Ricky Martin, performers who appealed to an older, more mature audience.

Last winter, the lingerie company put teen idol Justin Bieber on the stage as models wearing the colorful Pink line cotton panties and bras strutted across the stage.

The point? To market the popular Pink line initially launched for college students to an even younger audience—teenagers.

At a conference in January Limited Brands’ Chief Financial Officer Stuart Burgdoerfer confirmed Victoria’s Secret’s plans. “When somebody’s 15 or 16 years old, what do they want to be?” Burgdoerfer asked. “They want to be older, and they want to be cool like the girl in college, and that’s part of the magic of what we do at Pink.”

Now, Victoria’s Secret’s Pink line is selling its spring break line with the slogan “Bright Young Things,” which you’ll find emblazoned across the website next to a  lanky model posing provocatively in a bikini top and those slouchy sweat pants that have become wildly popular with 16-year-old girls. Victoria’s Secret’s models are often voluptuous and curvy but this one has a youthful skinny figure. In the spring line, you’ll find an array of panties, from lace back cheeksters with the word “Wild” on the back, to a lace trim thong with “Call Me” on the front, to green-and-white polka-dot hipsters reading “Feeling Lucky?”

Moms typically pick up their tweens and teens boxes of underwear at big-box stores like Costco, Target and Walmart. Retailers like Gap, Gymboree and Hanna Anderson also carry these items for young girls. The bras and panties are usually fun, colorful and comfy, certainly not skimpy. You might find unicorns, Hello Kitty, or cotton-tailed bunnies on them. Now, Victoria’s Secret and a growing number of the edgier teen retailers are hoping to tap into this market with lingerie lines that are more fashionable and sophisticated, Business Week reported.

Last year, Hot Topic, a store that’s the antithesis to J. Crew and markets to music-loving teen goths, introduced a new lingerie line called Blackheart. Visit the Hot Topic online store’s Undies/Bras department and you’ll find Blue Leopard Hot Pants for $5.50, a Red Black Lace Bralette for $16.50 and a Hot Pink Lace Baby Doll for $24.50. These racy items aren’t any different from the lingerie you might find at a fetish store in a seedy part of a big city.

Hot Topic also introduced five Blackheart retail stores in Texas that they claim is geared to older and more mature customers, reported the LA Times.

Urban Outfitters is another retailer popular with teens that has increased its lingerie offerings. Business Week reported that the store hopes “intimates could eventually make up 10 percent of sales.”

Justice, a store for 7- to 12-year-olds, is now selling $22 leopard print bras and $9 flowered panties online.

Victoria’s Secret captures the teen market with its spring Pink line.

Parents: How should we react to all of this?

One San Diego mom who blogs for Cafe Mom’s The Stir has gotten a lot of media attention for saying that moms should be happy Victoria’s Secret is now catering to teens.

Jenny Erikson writes:

All of a sudden, I understand who fits into those XS bikini briefs that taunt me from the table at Victoria’s Secret. I knew no one past puberty could fit into those! Anyway, as the mom of a girl that is soon going to decide she doesn’t want cartoon characters on her underwear, and will be wearing a bra sooner rather than later, I’m going to have to figure out where we’re going to purchase them.

It’ll probably be Victoria’s Secret — and I have no problem with that. I even like that fact that they are marketing toward a younger audience. What’s wrong with having fun, bright-colored underwear? Girls change all the time in front of each other — for sports or recreational activities that require it, at slumber parties or camp, for the school play … no one wants to be the girl with the ugly underwear.

My point-of-view is a little different.

First of all, the Gap sells entirely appropriate and cute underwear. Even Costco’s panties come in fun colors. These underwear might lack lace but they’re not ugly.

I feel that teen girls these days face countless pressures from the media, big retailers and their peers to look a certain way. Their ears must be pierced, their toes painted, their feet outfitted in certain shoes, their hair colored (Yes, 12-year-olds are getting highlights, pedicures, even bikini waxes).

Now must they also wear fashionable undergarments? Really?

Girls these days are growing up way too fast and they’re missing out on those wonderful carefree years when they can look at themselves in the mirror and laugh, giggle and make funny faces and see a beautiful young girl—rather than look in the mirror and worry about their hair, their weight, their clothes, and how their boobs look in a push-up bra and a pair of hipster panties.

What’s more, I worry that these lingerie lines are sexualizing teens. After all, Victoria’s Secret is the company putting out a catalog that many men in America have looked through while masturbating. It’s the Playboy magazine that you can safely receive in your mailbox. And this is all fine but do young girls need to be wearing undergarments coming out of this catalog?

Yes, their bras can work wonders on boobs and they’ve got some cute panties, even if they’re poorly made, but do 13 year olds, even 16 year olds, need to be wearing them?

‘Fifty Shades of Grey’ baby onesies: Funny or inappropriate?

by:

The hot and steamy E.L. James novel Fifty Shades of Grey, which aroused women across the country and breathed new life into their sex lives, has inspired T-shirt makers to print Fifty Shades baby onesies.

The infant clothing is emblazoned with tongue-and-cheek messages such as “9 months ago my mommy read Fifty Shades of Grey” and “I’m a later’s baby.”

These onesies imply that the book rife with heavy-breathing S&M scenes lit a fire under Mom and got her into the sack with Dad where a baby was conceived.

Clever and funny or creepy and inappropriate? I’ll let you make the call.

When Fifty Shades of Grey hit the world women couldn’t get enough. The erotica novel soared on the New York Times bestseller list, and the second and third books were also popular. The media propelled the idea that exhausted, sex-starved moms were driving sales. The trilogy of books is often referred to as “mommy porn,” and a hilarious Saturday Night Live skit shows Kristen Wiig on Mother’s Day trying to escape her family and kids so she can read Fifty Shades in privacy and masturbate.

When the title was first released by a small Australian publisher, few paper copies were available and the sales of e-copies skyrocketed. Women preferred the digital copies anyway because they could “secretly” read the book. Without the cover on display nobody knew they were in the midst of an erotic sex scene.

Yes, 50 Shades of Grey is filled with sex. It’s the story of a torrid relationship between a 22-year-old literature student, Anastasia Steele, and a 28-year-old entrepreneur, Christian Grey, who likes to take charge in the bedroom (think: BDSM).

All of these erotic scenes have supposedly energized women to become more sexually active, spawning a flurry of pregnancies. Earlier this year the parenting website BabyCenter hypothesized that a Fifty Shades of Grey baby boom would strike the country in several months as many users in the Community admitted that their pregnancies were directly tied to reading the book.

I would like to thank the author of “Fifty Shades of Grey” for our newest addition.

DH and I were “not preventing” and letting whatever happens, happen in regard to TTC #2, for the past few months… Let’s just say that my obsession with the Fifty Shades Of Grey trilogy increased our frequency last month and I just got a BFP!

Yup, this series was definitely my version of female Viagra. Thank you E L James!!!

Did the boom happen? There’s no hard data to prove it, but just this week the CEO of a Canadian hospital in Windsor, Ont., said that the 30 percent increase in birth rates at his hospital is likely linked to 50 Shades.

“When this book came out, everyone said ‘just wait it’s coming,’” David Musyj told CBC News.

No word yet from hospitals in America.

It’s good news that the book has inspired women to have more sex but does that really need to be advertised on a baby onesie?

The most outrageous political baby onesies

by:

This year’s fierce presidential race has spawned a flurry of political baby onesies—meant for those parents who want their children to make a strong statement. We’ve put together a collection of onesies that are clever, cute, hilarious and in many cases downright inappropriate and outrageous. Take a look:

Are bikinis appropriate for little girls?

by:

Elizabeth Hurley’s new children’s beachwear line includes leopard print swimsuits. British campaigners aren’t pleased.(ElizabethHurley.com)

Summer might be nearly over, but the celebrity press has everyone talking about bikinis—and babies. Huh?

Last week, during an appearance on Kate Couric’s new talk show, Jessica Simpson showed a photograph of her 4-month-old daughter wearing a teeny-weeny yellow bikini over a diaper. British actress and model Elizabeth Hurley continued the babies-and-bikinis bonanza by releasing her  newest children’s beachwear line that includes flirty leopard-print suits for children as young as 18 months old.

All of the photos of kids in skimpy swimsuits has people asking, Do young girls and babies belong in bikinis?

Simpson received a fair amount of flak over her baby’s first bikini pic. The British child welfare charity Kidscape called the outfit “totally inappropriate.” The charity’s director Claude Knights told British tabloid the Daily Mail: “Celebrity choices carry great influence, as can be seen by the manner in which their accessories and manners are copied widely. It is hoped that parents will understand that ‘baby bikinis’ are totally inappropriate and that they contribute to the sexualization and commercialization of childhood.”

Knights also attacked Hurley for introducing a line that he thinks sexualizes children. “It is very disturbing to see some inappropriate items in this swimwear range,” he told the Daily Mail. “The pieces that are very adult and which contribute to the sexualization of young girls – especially in the poses portrayed – do not take account of the child protection concerns that have been well-aired.”

Hurley’s new children line includes a $77 suit called the Mini Cha Cha Bikini for girls ages 18 months to 7  years. Made from a leopard print, the swimsuit is described as being a “mini version of a similar adult’s bikini.” The $77 cheetah print Gemini Bikini for ages 2 to 7 has a top that’s held together in the front by a gold ring.

On Hurley’s beachwear website, which also features an adult line, children are shown posing the new suits. The British press is calling the girls’ poses inappropriate, but honestly I think the photos (above) are quite innocent and these little girls look about as sexy as a loaf of stale bread. Leave it to the British press to blow things out of proportion!

That said, I probably wouldn’t pick out a leopard print bikini for my daughter. Childhood is short and fleeting. Little girls should dress like little girls since they have an entire life ahead of them to sport leopard prints.

In today’s “too much too soon” culture, kids are exposed to everything much younger than past generations. They’re getting their ears pierces, their first cell phones, their first boy friends and their first sips of beer at younger ages. Their shorts and skirts are getting shorter faster and their language sassier sooner. I say, What’s the rush?

As a new parent, I might have unthinkingly bought my baby a cute little bikini but now that my daughter is in elementary school and I see that the teen years are right around the corner, I’m doing everything possible to preserve her childhood. A sporty bikini with a well-secured top? Yes. There’s nothing inappropriate about a young girl wearing a bikini that’s suited to her age. But a stringy leopard print bikini? This would never stay on while building sandcastles and diving into the pool. Forget it.

Elizabeth Hurley isn’t the first fashion designer to spark parent outrage. The industry is known for controversy, which becomes especially heated when children are involved. Take a look at some of the most talked about fashion ads and spreads that have sent some parents and ad critics into a tizzy.

Urban Outfitters sells boozy T-shirts for back-to-school—some moms are mad

by:

Urban Outfitters has come under fire for releasing a line of girls cotton T-shirts that celebrate drinking alcohol.

The clothing retailer that’s popular with teens is selling tees emblazoned with phrases such as USA Drinking Team, Vote for Vodka and Misery Loves Alcohol. Another one features blurry letters that read “I Drink You’re Cute,”—i.e., I’m drunk so please take advantage of me.

The trendy shirts went up for sale on the Urban Outfitters’ site just in time for back-to-school shopping and some parents are upset.

“As a mother, these shirts are not acceptable for children under the age of 21,” Jan Withers, national president of Mothers Against Drunk Driving (MADD) told the New York Daily News.

“If they’re targeting that audience, then they’re sending the message that it’s cool to drink,” added Withers, whose daughter was killed by a drunk driver. “We know of the dangers of underage drinking and the fact that it’s just downright illegal.”

Urban Outfitters’ core customers are 18 to 24 years old, according to Quantcast, which means teens who aren’t the legal drinking age could potentially be buying the T-shirts. This might not seem like a big deal because, hey, it’s only a shirt, but drinking is a real and big problem among teens—especially girls.

Nearly 40 percent of 9th grade girls—around 14 years old—report drinking in the past month, according to 2005 research by the National Institute on Alcohol Abuse and Alcoholism. About 21 percent of those girls report having consumed five or more drinks on a single occasion during the previous month.

These sassy Urban Outfitters T-shirts endorse and glorify this sort of excessive drinking, and the slogans seem to be talking to guys and sending the message, “Hey, I’m drunk and easy.” The shirts also embrace that sloppy, trashy, excessive sort of drinking that Americans enjoy. If the Europeans were designing these threads, they’d probably read, “I Savor My Wine.”

Urban Outfitters hasn’t released a response to criticism of the boozy T-shirt line.

Urban Outfitters certainly isn’t the only fashion brand to spark parent outrage. The industry is known for controversy, which becomes especially heated when children and teens are involved. Take a look at some of the most talked about fashion ads and spreads that have sent some parents and ad critics into a tizzy.



[NY Daily News]

A new movement to stop magazines from airbrushing models

by:

The facts around girls, dieting and self image are depressing. The number-one magic wish for girls ages 11 to 17 is to be thinner. Over half of 13-year-olds don’t like their bodies.

Why all the unhappiness? We can point many fingers, and most would agree that one of those fingers should be directed at fashion magazines.

Three out of four girls feel sad, guilty or shameful after spending three minutes with a fashion magazine, according to a Unilever study. Not surprising. Fashion mags are filled with images of gorgeous models who’ve been airbrushed and Photoshopped to have impossibly perfect skin and skinny waists. The models’ unrealistic looks are unobtainable for the average pimply pubescent girl—and for a 13-year-old girl named Julia Bluhm, this is downright wrong and frustrating.

In May, the Maine eighth grader created a Change.org petition “asking Seventeen magazine to commit to printing one unaltered — real — photo spread per month.”

Bluhm, who is involved with an organization called SPARK that’s trying to end the sexualization of girls in media, included powerful words in her petition: “Those ‘pretty women’ that we see in magazines are fake. They’re often Photoshopped, air-brushed, edited to look thinner, and to appear like they have perfect skin. A girl you see in a magazine probably looks a lot different in real life. I want to see regular girls that look like me in a magazine that’s supposed to be for me.”

After Bluhm collected over 25,000 signatures (the petition now has 84,000), she hand-delivered the petition to the editorial offices. She and her friends stood outside the editorial offices and protested holding signs that read “Teen girls against Photoshop.”

Seventeen got the message and invited Bluhm to visit the magazine and talk with editors. While Bluhm told Jezebel that she thought her meeting at Seventeen was a step in the right direction, she was disappointed that the editors didn’t promise to meet her request.

After the meeting, Jezebel reached out to Seventeen to ask about the meeting and the magazine issued a soft-ball statement:

We’re proud of Julia for being so passionate about an issue — it’s exactly the kind of attitude we encourage in our readers — so we invited her to our office to meet with editor in chief Ann Shoket this morning. They had a great discussion, and we believe that Julia left understanding that Seventeen celebrates girls for being their authentic selves, and that’s how we present them. We feature real girls in our pages and there is no other magazine that highlights such a diversity of size, shape, skin tone and ethnicity.

There is some truth in this statement. I subscribed to Seventeen as a teen and I don’t remember seeing any diversity of size, shape and skin tone among its glossy pages—while today you might find a feature on finding the right jeans no matter your body type featuring models from different backgrounds. But the fashion spreads near the back of the magazine still often glorify those impossibly skinny models who look as if they’ve been surviving on Tic-Tacs and grape fruit for weeks.

But while Bluhm’s campaign didn’t put an end to airbrushing in teen mags, she did start a movement. Last week, SPARK partnered with MissRepresentation.org, an S.F.-based nonprofit aimed at stopping gender stereotypes, and LoveSocial.org, a Vancouver-based social media company. The three organizations launched a three-day social media campaign called, Keep It Real, to put more pressure on magazines to present realistic images of women.

“It’s a three-day Keep It Real challenge,” LoveSocial founder Azita Ardakani told the Vancouver Sun. “It was a play on the headlines you see on magazine covers — like the challenge to get a perfect bikini body or to look a certain way for summer.”

The campaign was a huge success. Miss Representation social media and communications manager Imran Siddiquee told SFGate that on the first day the campaign generated a million tweets with the hashtag #keepitreal. On day two people were invited to post images of real beauty on Instagram and nearly 1,000 pictures were uploaded. “We’re leveraging social media to push these magazine to change,” Siddiquee says.

Keep It Real also created images of shocking facts about teen girls, dieting and self image for people to share on Facebook (see slide show above) because many studies show that fashion magazines contribute to eating disorders, unhealthy dieting and poor self image.

Bluhm says, “Girls want to be accepted, appreciated, and liked. And when they don’t fit the criteria, some girls try to ‘fix’ themselves. This can lead to eating disorders, dieting, depression, and low self esteem.”

Urban Outfitters ‘lesbian kiss’ catalog photo sparks parent outrage

by:

Sweet embrace: The latest Urban Outfitters catalog features a photo of two girls kissing. Some parents don’t like the photo because they think it promotes lesbianism.

The latest Urban Outfitters catalog features an image of two young women kissing and conservative groups are upset.

One Million Moms, the same group that attacked J.C. Penney in February for hiring Ellen DeGeneres as their spokesperson, has posted a message on its website, warning parents about the image that promotes lesbianism and encouraging them to express their outrage to the retail chain.

WARNING! The April 2012 catalog from Urban Outfitters has begun arriving in home mailboxes the last couple of days. On page two of this catalog is a picture of two women kissing in a face holding embrace! The ad and catalog are clearly geared toward teenagers.

Before your child has a chance to read the newest Urban Outfitters catalog call to unsubscribe from their mailing list at 1-800-282-2200, and then throw it away. When you call be sure to let them know why you are unsubscribing. Tell them you will also no longer shop at their stores if you hear this type of advertising continues. The content is offensive and inappropriate for a teen who is the company’s target customer.

Urban Outfitters hasn’t issued a public response. The company’s president and CEO, Richard Hayne, is a known conservative and he donated over $13,000 to the Rick Santorum campaign. Hayne hasn’t openly expressed his views on gay marriage, but he’s thought to be anti-gay because in 2008 the retailer pulled pro-gay-marriage T-shirt from store shelves.

Urban Outfitters certainly isn’t the only fashion brand to spark parent outrage. The industry is known for controversy, which becomes especially heated when children and teens are involved. Take a look at some of the most talked about fashion ads and spreads that have sent some parents and ad critics into a tizzy.