Archive for the ‘Media’ Category

Video: Evian’s dancing babies are back!

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A city hipster is shocked when he sees a baby version of himself in a store window in the new Evian ad. (BETC / Evian / YouTube)

A city hipster is shocked when he sees a baby version of himself in a store window in the new Evian ad. (BETC / Evian / YouTube)

In 2009 Evian’s Live Young advertising campaign made a big splash with a YouTube video of babies on roll skates dancing to Sugar Hill Gang’s “Rappers Delight.” The roller babes got over 170 million views and skated their way into the Guinness Book of World Records.

Now those booty-shaking babies are back on the scene in a new video called Baby & Me that already has over 30 million views. The video shows adults looking at their reflection in a store mirror on a city street and they’re surprised when they see a baby version of themselves doing complicated dance movies while a remix of Ini Kamoze’s bumping “Here Comes the Hotstepper” plays. The video is pretty clever although I was waiting for that moment when the babies and adults take over the sidewalk and do a choreographed group dance. Take a look below!

Why’s Evian using babies to hustle its water? The brand’s connection with young kids goes back to 1935 when the brand was recommended as the best water to give to babies because of “its pH-neutral mineral composition,” according to AdWeek. Today more mothers give their babies Evian than any other brand of water.

The world-renowned French ad agency BETC had the idea to take the baby connection a step farther and communicate the idea that Evian is a symbol of youth. In 1998 BETC created a French spot known as “Water Babies,” featuring babies doing a synchronized swimming routine in a pool of Evian water. Then came the international Live Young ad in 2009, and now BETC is refreshing the concept with Baby & Me, according to a href=”http://www.adweek.com/news/advertising-branding/ad-day-evian-148706″>AdWeek.

Did the mom who had the Peruvian government track down her son go too far?

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Garrett Hand and Jamie Neal were supposedly missing in Peru. (Courtesy)

If your son were biking around Peru with his girlfriend and keeping family updated on his adventures through social media and then suddenly stopped posting on Facebook, what would you do?

Would you contact Peruvian authorities and ask the government to search for your beloved son?

Francine Fitzgerald of Concord, Calif., did just that and now the world is laughing at her because it turns out that her son, Garrett Hand, and his girlfriend, Jamie Neal, were never really missing.

The couple from Oakland  changed up their itinerary and decided to hop on a boat and travel through the Amazon where they didn’t have a cell or Internet connection.

Over at Gawker a blog post covering the story ran with the headline: “World’s most embarrassing mom makes Peruvian government hunt down her son when he stops posting on Facebook.”

The story mocks the fact that our culture has become so dependent on Facebook that we assume something is catastrophically wrong when a regular user suddenly stops posting. We’ve all become used to having constant contact with our friends and family, through text messages, tweets, wall posts. When a friend who sends you daily texts doesn’t send a message, you worry: Is she mad at me? Was she in a car accident? Is she missing? The Gawker story also implies that Fitzgerald was the ultimate helicopter mom by contacting Peruvian authorities—but was she really overprotective?

If you were in this mother’s shoes what would you have done? You haven’t heard from your son in a month. He’s in some far-flung country. He’s not answering your phone calls, your emails, your tweets. Would you jump to the conclusion that he’s missing?

***

Hand and Neal, both 25, were touring Peru on their bicycles, planning to ride the 350-mile stretch between Cuzco and Lima.

The couple from Oakland was regularly posting photos from their journey on Facebook and family and friends were closely following along. Then, in late January their walls went dead silent. They stopped making calls back home.

Hand’s mom was concerned and contacted Peruvian authorities, and after a month without a word from her son she demanded a full-blown search. The country issued a nationwide alert.

International news media picked up the story, running images of the “missing” couple, who look like your typical happy-go-lucky backpackers. Days later headlines reported that the pair was never missing and simply went off the grid.

The U.S. Embassy contacted Fitzgerald to let her know her son and girlfriend were spotted on a boat on a remote jungle river.

The Peruvian tourism bureau issued a statement:

These two young people have fallen in love with Peru. They have visited off-the-beaten-path places and it seems like they’re having a blast — so much so that they have forgotten to communicate with their families.

Fitgerald wasn’t convinced and demanded photos of her son. According to Gawker, “The tourism ministry made plans to send in a hydroplane the next day to shoot video of them.”

The authorities got more than video footage. They transported the couple to a military base, housed and fed them, and gave them an online connection. After a month, Hand and Neal hopped back on Facebook to tell family and friends that they are alive and well.

Neal wrote that the amount of attention she and Hand received was insane and added “I may delete my Facebook when I get home.”

The mom issued a statement:

I am so happy today that my son is well. Now our family will have to process all of this, and I think this will take some time. I can’t wait to see Garrett and Jamie walking off the plane and into my arms.

Can we judge this mom for worrying about her son?

It’s a terrible shame the Peruvian authorities wasted time and money looking for people who weren’t even missing and that family and friends and the entire world were led to worry over this couple who was simply exploring the depths of the Amazon.  But I can’t judge, as I’m a mother of young kids and don’t have the experience parenting a 20-something. I hope that by the time my kids turn 18 I’m able to let go and give them the independence they need to explore the world on their own—without reporting back to me on a daily basis through social media. I certainly don’t want to be one of those moms who demands that her college kid call home every day. Kids need freedom to grow, fail, learn, discover, succeed.

But I also know the terrifying feeling when you think your child is missing. When my son was 3 years old, I took my eyes off him for two seconds while shopping at Target and he wandered off. He was “lost” for what seemed like an eternity though it was probably only 5 minutes. I quickly recruited everyone in line at a dressing room to look for him and notified a Target employee. I cried out his name, tears streaming down my face, until I found him underneath the rack where I was looking at clothes. The concern around losing a child is intense and overwhelming and I think that fear can probably be ignited easily whether your child is 3 or 25. If my son were traveling around Peru, sending me emails daily, and then suddenly the communication stopped, I’d probably be concerned too.

‘Bigger boobies’ Hallmark card for teens sparks Twitter outrage

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American teen lit novelist Maureen Johnson caused a PR nightmare for Hallmark when she was traveling in the U.K. and spotted a shockingly inappropriate birthday card in a shop.

Johnson, who won Mashable’s “Most Interesting Twitter User to Follow” in 2009, snapped a photo of the card and sent it out in the Twitter universe with the message, “Look at this shockingly awful card I found today for a 13 year old!”

The red card, distributed only in the U.K., features a childish drawing of an ebullient teen opening a gift box containing a diamond. The teen wears a yellow tank dress that shows off her small breasts.

Gold text reads: “You’re 13 today! If you had a rich boyfriend he’d give you diamonds and rubies. Well, maybe next year you will—when you’ve bigger boobies!”

Inappropriate and obnoxious? Definitely—and users on Twitter agreed.

Take a look at a small sampling from the flurry of outraged tweets that flooded Twitter when Johnson first posted the pic on December 7.

Hallmark quickly responded directly to Maureen Johnson on Twitter.

The link in the Hallmark public relations tweet leads to the card company’s site where you’ll find a formal apology from David Dean, managing director of Hambledon Studios, a subsidiary of Hallmark UK. Dean claims that the card is 15 years old and never should have been on store shelves.

This card was produced by Creative Publishing prior to Hallmark Cards acquiring the company in 1998. We are as surprised and horrified as anyone else to have discovered that there are still copies in circulation. The card has not been produced for over 15 years and would never pass our own strict guidelines of taste and appropriateness. We would like to assure all our customers that we will do everything in our power to track down remaining copies.

Johnson tweeted her own sort of an apology…

[Huffington Post]

Parents punish daughter by posting this photo on her Facebook wall

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This Wisconsin couple punished their daughter by posting silly pics on her Facebook wall. (Reddit / IMUGR / Facebook)

After a Wisconsin teen behaved badly, her parents confiscated her phone for a week. Seems like a fair punishment for a girl who supposedly gave her parents grief and talked back, right? But the unnamed parents decided to take the punishment even further. They took a flurry of ridiculous photos of themselves with their daughter’s phone and inundated her Facebook wall with the mortifying images.

The girl’s brother decided that the greater world needed to know about his sister’s situation and shared the story and one of the photos (above) on Reddit.

The brother, who goes by AustinMac on Reddit, wrote:

My parents took away my sisters phone for the week. They’ve uploaded about 10 of these to her facebook. Doing it right!

Reddit users asked what the girl did to deserve this and AustinMac responded, she “got fresh” with my parents.

The Reddit community was overwhelmingly supportive of the parents form of discipline.

“Your parents are AWESOME!!!,” McDonaldstein shared.

“Your dad looks like he’d be a cool dude to hang out with,” Plexicraft chimed in.

“I would like to be your sister’s FB friend for the duration of her punishment… This is actually awesome. Tell your parents that the world needs more like them,” Paulus81 wrote.

This isn’t the first time parents have used the Internet to punish their child. Last spring, When an Akron, Ohio, mother was treated with disrespect by her daughter, she decided to teach the 13-year-old a lesson by swapping out her Facebook profile photo for an image of the teen with an “X” over her mouth and the caption, “I do not know how to keep my [mouth shut].”

Incidents like these bring up the question, is online humiliation an effective form of punishment for children? Teens are sensitive and easily embarrassed and I think parents need to be smart about using the Internet to punish kids. The last thing you want to do is kill a kid’s confidence or create a situation where she’s mocked mercilessly by her friends. Plus, parents and educators are trying to teach teens to not embarrass and bully other kids online and so parents should probably set a good example by not humiliating their kids on Facebook. That said, the Wisconsin parents’ stunt seems fun and harmless and hopefully their daughter and her friends appreciated the humor in it.

Publicly shaming kids, both online and offline, is the latest parenting trend. Take a look at these examples that made national news.

‘Toddlers & Tiaras’ scandal: 4-year-old Destiny smokes cigarette on stage

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Look at me, I’m Sandra Dee: 4-year-old Destiny’s beauty pageant costumed included a fake cigarette. Has TLC’s ‘Toddlers and Tiaras’ gone too far? (TLC)

This is Destiny. She’s 4 years old—and one of the young girls on TLC’s infamous Toddlers & Tiaras reality show about the world of child beauty pageants.

On last night’s episode, Destiny shocked viewers as she swaggered onto the stage with a wild nest of teased hair, a puffy black leather jacket and a cigarette between her lips.

“Don’t forget to smoke,” Lisa reminded her daughter before her performance.

Lisa says the cigarette was fake and an important part of her daughter’s costume. Destiny was dressed to look like Olivia Newton John’s tough-girl character Sandy in the musical movie Grease.

“Sandy comes out and throws down a cigarette, so Destiny’s going to do that,” Lisa explains. “We feel like that’s part of acting, and it’s a part of the routine so we’ve added it in there…”

Toddlers & Tiaras is in its fourth season and has created a stir ever since it first aired in 2009. The reality show offers a look into the controversial, sometimes horrifying, world of child beauty pageants. Episodes follow overzealous parents who push their toddlers to wax their eyebrows, wear heavy makeup, and sport fake breasts in a quest to win sparkly crowns.

But the show hit a new low—that’s lower than low—with last night’s episodes. Even if the cigarette was fake and Destiny was “acting,” there’s absolutely nothing cute or charming about this little girl’s performance. Destiny set a terrible example for other children who might have been watching the show and didn’t realize the cigarette was a prop. She made smoking look cool and fun—and she’s only 4 years old. Four years old! But Destiny isn’t the one to blame—it’s her mother’s fault. She’s the one who is exploiting her daughter and forcing her to be a part of all this nonsense.

We can also blame TLC that’s putting this trash on television. I can only imagine that viewership is down for Toddlers & Tiaras and TV execs are putting pressure on the show’s producers to create even more sensationalized, extreme situations to catch the attentions of Americans who have an insatiable appetite for trashy TV. What can we expect next? Has this show hit its lowest point yet? Or will it going even lower?

[NY Daily News]

Photo: It’s a baby for Liz Lemon?

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A photo of Tina Fey holding a baby on the 30 Rock set is circulating around the Twitter universe and has fans of the show speculating that Liz Lemon is finally going to have that baby. (Let’s just hope she didn’t have to steal someone else’s baby to get one!)

Co-executive producer Jack Burditt, who is known for offering up sneak-peak snippets into the upcoming season, first posted the image of Fey holding a baby. The series star and creator is a mom in real-life with two daughters named Alice and Penelope. But as the head writer of a sketch comedy series on 30 Rock, she has been desperate to have a baby and tried to adopt. At the end of Season 6, Liz notices that a room being renovated by her boyfriend Criss would make a great nursery and the two decide they must have a baby together.

Whose baby is Fey holding in the Twitter pic? We don’t know, but we hope that Liz Lemon will be juggling motherhood and a job in Season 7 and giving those of us in similar situations lots of laughs.

[Huffington Post]

‘Toddlers & Tiaras’ mom might lose custody for putting daughter in pageants

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Hello Dolly! Maddy Verst performs in a beauty pageant featured on ‘Toddlers & Tiaras.’ (TLC)

The parents of Madisyn “Maddy” Verst are in the midst of a nasty custody battle, and last Friday a hearing took place in Campbell County, Ky., to determine whether the custody of the 6-year-old should remain with her mother, Lindsay Jackson, or be transferred to her father, Bill Verst, according to Fox News.

This is national news because Maddy appears on TLC’s Toddlers & Tiaras, the infamous reality series that follows young beauty pageant contestants and their overzealous parents.

Last year, Maddy, then 5, was the star of the show and sparked outrage when she dressed up as Dolly Parton for a beauty pageant where hundreds of spectators cheered her on. She trotted across the stage wearing fake C-cup boobs, butt pads and a hot pink Lycra pant suit. To top it all off, she sported a platinum blonde wig.

People magazine ran a photo of Lil Miss Maddy on its cover with the headline asking, “Gone to far?”

Maddy’s father, Bill Verst, definitely thinks things have gone too far and his legal team is arguing that Jackson is sexually exploiting Maddy by entering her in pageants. Verst wants full custody of his daughter.

Jackson, who has been entering her daughter in pageants since the girl was 13-months-old, says this is the first time Bill has ever expressed any concern about the pageants. She feels her husband is using the pageants as a way to get custody of Maddy. Jackson also claims that her husband has never paid child support.

Verst doesn’t have a good record. He’s currently on probation for a DUI and is a convicted felon, the Daily Mail reports.

Jackson spoke to the media before the Campbell County judge ordered journalists out of a hearing over the weekend and issued a gag order, Fox News reports.

If [the judge decides] that Maddy needs to live with her dad because she does pageants with me, then that opens the door for any parent to challenge anybody on activity that a kid does, period. We could really open up Pandora’s Box to set a precedent all over the world. What if years ago Gabby Douglas’ father said, ‘She’s not going to be a gymnast. She’s not going to move away from home and practice gymnastics because I won’t allow it,’ and he and Gabby’s mother got into a fight? We wouldn’t have gold medal winners, we wouldn’t have Miss America, we wouldn’t have Miss USA.

The judge also ordered Jackson to stop entering Maddy in beauty pageants until the next hearing, which is scheduled for August 31.

[Fox News and Daily Mail]

Photo: Did the Little Mermaid get plastic surgery?

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Rumors are circulating that Ariel, the redhead from Disney’s beloved Little Mermaid film, went under the knife. And it’s all based on this photo showing the princess with bigger boobs, a more-chiseled looking face and a perfect button nose.

BuzzFeed posted this ad from Clinica Dempere, a plastic surgery clinic in Caracas, Venezuela:

I doubt ad agency ZEA BBDO ran this by the Disney lawyers. But, I guess, they could argue that it’s just some random hot redheaded mermaid.

What do you think? Is the funny or clever? Or should the Little Mermaid be left alone? Wasn’t she perfect already?

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