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Toys

Are mean-faced Lego guys creating angry kids?

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In the 1970s and 80s, when my brother and I were building elaborate cities with colorful plastic bricks on our bedroom floors, the Lego figurines who inhabited our urban centers were all topped with the same yellow heads with two dots for eyes and a ra… [Read More]

Sexed-up children’s toys: Nothing is sacred, even Candy Land

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Take a close look at the 1970s version of Candy Land above. I played with the exact same board as a kid, mostly with babysitters who patiently endured Candy Land marathons on Friday nights while my parents were off at fondue parties. Everything on this… [Read More]

Are moms to blame for Mattel’s stagnant Hot Wheels sales?

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Mattel has a problem. Sales of its three toy car lines—Hot Wheels, Matchbox, and Tyco R/C—have remained stagnant for the past three years. The toy maker is still pulling in $1 billion a year but that number isn’t going up. Why? Mattel thinks mom… [Read More]

Is Lego’s ‘Jabba Palace’ racist?

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It’s fair to accuse Lego of producing over-commercialized and over-priced products. The Danish toy company has largely abandoned its unisex kits featuring colorful interlocking blocks and encouraging creative play, and instead the company has made a … [Read More]

Lego responds to 7-year-old’s request and earns customer for life

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Me and my Ninjago Ultra Sonic Raider with a gap for JayZX when @lego_group sends him. twitter.com/lukaapps/statu… — Luka Apps (@lukaapps) January 8, 2013 A Lego-obsessed boy was devastated when he lost a Ninjago Jay ZX. In the world of little boys,… [Read More]

Teen’s online campaign convinces Hasbro to make gender-neutral Easy-Bake Oven

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Hasbro announced today that it will introduce a gender-neutral version of its Easy-Bake Ultimate Oven. The decision was spurred by a convincing online campaign started by a Garfield, N.J., eighth grader who demanded that the toy maker start selling an … [Read More]

And the worst toy of 2012 is…

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Any child psychologist, pediatrician or educator will tell you that little kids don’t need screen time. The American Academy of Pediatrics urges parents to keep kids under age 2 away from television, smart phones and video games because screens provi… [Read More]

Toys R Us releases 2012 list of hottest holiday toys

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You might not be thinking about Christmas but Toys R Us is already making its list and checking it twice. This week the mega toy retailer released a sneak peek at the hottest toys for the 2012 holidays. Take a look above. The jaded and cynical mom in m… [Read More]