A few weeks ago Facebook rolled out its new design. The tech crowd has been all over it since, bashing it on one hand and trying to explain it on the other. On the surface it looks like it’s trying to out-Twitter Twitter. But the more I play with it, the more I’m realizing it’s a sideways step.
Things like the Events engine, which people use to nag others about stuff they’re doing or attending, are buried deeper down the page. The oddly addictive People You May Know option, which gives you potential matches based on mutual friends, are moved upward. The stream of consciousness that is the status update, of course, is front and center, which competes with Twitter more directly now that it encourages people to use this as a primary outlet.
Facebook applications are still there; the requests are still piling up for me to throw snowballs and pass a beer. For those of us who already got used to using the search box up top to find a friend’s profile, navigation hasn’t hugely changed.
The fact is, the “stream” that now makes up the front page, while a bit disconcerting, isn’t all that big a change from what was available before. I like the fact that you can create your own streams to follow just certain people, not just preset categories. This makes it easier to hone in on the 10-20 people you might see more often, or follow more often, and avoid having to check individual profile pages as much.
But really, in the end, there’s nothing new — it’s just more of the same.
Facebook hasn’t been the addiction for me that it is for others. I have the Blackberry application for my phone, and it’s fine for checking quick things, and like E-mail or text messaging I can find out quicker when someone’s trying to find me.
But for the most part, other than having a promotional tool for some of the things I help organize, Facebook is really just the same thing it was a few years ago – quick contact or information about people you don’t see much. The stream just brings the latest news aspect to the forefront (even if latest news is that “I’m tired” or “I’m overslept,” depending on the time of day).
People want the old look to be restored, but frankly, everything’s still here, and whether you’re already on the Twitter bandwagon or not, this is where it’s all going. We might as well get used to it now.





