Just a little deviation today from the usual subject matter. I just got back from the gym and ESPN was on. Several times it hyped that tonight its NBA announcers would be calling the Duke-Davidson contest, while Dick Vitale would be handling an NBA game between the Heat and the Nuggets.
That, in a nutshell, is why, with a few exceptions, ESPN cannot be taken seriously. It should refer to itself as The Worldwide Leader in Narcissism. The network thinks it is bigger than the events it covers.
According to the promotions, we should not tune in to the Duke Davidson game to see Stephon Curry go up against one of the country’s top programs. And the reason to tune in to the Heat-Nuggets is to hear Dick Vitale work an NBA contest.
ESPN’s announcers thus are more important than the games. It would rather switch broadcasting teams at the expense of giving fans the analysts with the most expertise on their sports.
Actually, Dick Vitale and the NBA is the perfect marriage: a boring league with an annoying shill.
ESPN seldom practices real journalism anymore. Most of its programming is banal and repetitive.
But the fact that the network would pull a stunt like tonight’s is perfect evidence at how ESPN keeps devolving into self-parody.
And why, unless there is a game on I want to watch, about the only way to enjoy ESPN is with the sound off at the gym.

