Read: Last week, the Hartford Courant posted an editorial which pointed out some issues with the new UConn advertisements played during football television breaks:
The ad consists almost entirely of inanimate objects being painted blue while music plays. Incomprehensibly, one of these objects is the Golden Gate Bridge.
Perhaps you will be surprised to learn that the Golden Gate Bridge is not located in our fair state, but in California, 3,000 miles away.
Read: A couple months ago, one of the Daily Campus’ sports columnists wrote:
The Golden Gate Bridge is not in Connecticut. It is 3,000 miles away. I have been to San Francisco, and if you asked people on the street what UConn was, half of them would probably answer with a territory in Canada.
Background: The commercial does briefly highlight Horsebarn Hill and Wilbur Cross, the old library. But it also features a woman carrying a surfboard, which is not exactly a Connecticut image.
For the record, I’m seriously thinking of getting a UConn license plate.
Sound off: What do you think?
It’s horrible, a college commercial should try to highlight the positive aspects of the school, such as its campus, its students, its classrooms and its athletics. This commercial is trying to show that we have alumni all over the place, but seriously, if that’s the goal, then at least focus on people and alumni who matter, and maybe put a little more thought into it than “blue everywhere.”
That’s a great point. We have a motto that goes “this is UConn Country” so this ad might be trying to highlight that.
I think maybe that’s the point…that they have fans everywhere. But its still totally lame and you couldn’t pay me to watch a UConn game…