Irvin Muchnick has been doing quite a bit of writing recently on his blog about World Wrestling Entertainment and former CEO Linda McMahon’s U.S. Senate bid.
And reporters, including myself, who have been covering the race have relied on Muchnick as a source even as Muchnick has been pressuring the local and national media to scrutinize WWE. McMahon, a Greenwich Republican, has been running as a successful businesswoman and using the fortune her family continues to amass from WWE to self-fund her race for the GOP nomination.
Muchnick is pushing a book on the 2007 murder/suicide of late WWE wrestler Chris Benoit and just announced his tour is coming to WWE’s hometown, Stamford, on March 25.
Don’t know how much of an impact this will have on the race but I’d say this is a pretty savvy marketing move on Muchnick’s part. And since McMahon is such a high profile candidate Muchnick’s appearance is bound to garner a bit of press.
Below is the press release. I’ve asked WWE and Linda’s campaign if they have anything they’d like to say about Muchnick and/or his book.
UPDATE: WWE has no comment.
CHRIS & NANCY – the book about the murder-suicide of superstar pro wrestler Chris Benoit, which has landed in the middle of a closely watched U.S. Senate race – will be featured at a reading and signing by author Irvin Muchnick at Borders Book Shop in Stamford, Connecticut, 1041 High Ridge Road, on Thursday, March 25, 7:00-9:00 p.m.
This will be the anchor event of Muchnick’s statewide tour during the week before WrestleMania, and at a moment when the former CEO of World Wrestling Entertainment (WWE), Linda McMahon, is conducting a closely watched campaign for the Republican nomination for a U.S. Senate seat. WWE is headquartered in Stamford.
“We’re looking forward to sending Irv to Connecticut; this is an important book and should be widely read,” said Simon Ware, publicity director of ECW Press. “CHRIS & NANCY is more than a wrestling book. It is a riveting true-crime story, and now it has been injected straight into the world of mainstream politics.”
Raffaello Piccoli, general manager of Borders in Stamford, added, “With our location, obviously, we have enjoyed great success with wrestling-related events. We look forward to an exciting evening of literary aggression.”
Muchnick previously authored the popular ECW Press book WRESTLING BABYLON: Piledriving Tales of Drugs, Sex, Death, and Scandal. He is also the lead respondent in Reed Elsevier v. Muchnick, a landmark case for freelance writers’ rights, which is now before the U.S. Supreme Court.