WWE: New Blu-ray of era Linda wants voters to ignore will be PG

World Wrestling Entertainment’s “attitude era” has gotten plenty of unwanted attention since Linda McMahon, whose family owns the Stamford-based wrestling empire, became interested in politics.

McMahon has run on her experience as a “job creator” and used her wrestling fortune to fund her campaigns.

Although WWE programming is today family-friendly and rated either PG or G, her critics love alerting voters to the period about a decade ago when the company’s scripts contained plenty of sex, violence and other material that could turn off some voters.

In fact WWE earlier this month announced it was removing clips of some of the more controversial material from the Internet to “protect its brand” from being tarnished during campaign season.

So a couple readers found it interesting that in late November – just a few weeks after the election – WWE is releasing an “Attitude Era” Blu-ray.

The implication? The company, still run by Linda’s husband, Vince, is protective of its brand when it helps Linda’s political career, but happy to profit off of those raunchier programs any other time.

Except that according to WWE spokesman Brian Flinn, the Blu-ray will be rated PG and consistent with how the company has marketed itself for the past several years.

Here’s the description from Amazon.com: In the late-90s, WWE was struggling for ratings survival while a cultural shift in the viewing audience’s taste was occurring. Saying your prayers and taking your vitamins had lost its luster among the rebellious masses who preferred “flipping the bird” and “laying the smackdown.” Enter Stone Cold Steve Austin, The Rock, Triple H, Mankind and the notorious crop of edgy and fearless Superstars who ushered in The Attitude Era. Now in this 3-Disc DVD set, fans can own all the infamous moments from this controversial and revolutionary era that redefined sports entertainment for an entire generation. Over 8-hours of envelope-pushing content includes all the aggression, antics and innuendos that proved to be the perfect cocktail for an explosion of popularity.

Categories: General
Brian Lockhart

3 Responses

  1. Sean Murphy says:


    There has been much discussion on WWE. I guess I have read it so much in the press that I assume everyone is covering that angle.

    I still believe the real cause of the change was the Mattel toy deal. The ratings on Raw are down since the Attitude Era.

    The pro wrestling business is its own animal. The crazy stuff came out of just going with the flow. To judge McMahon on that is unreasonable. It started with Stone Cold Steve Austin poking fun at Jake the Snake Roberts’ Christian faith with the Austin 3:16. Vince just ran with it and as story lines and characters work, they pour more gas on the fire.

  2. Brian Lockhart says:

    Hey, Sean.
    Didn’t think I was implying the PG had to do with Linda’s campaign.
    If that’s how you read it it wasn’t my intention.
    You are correct. Vince in an interview with our papers during Linda’s 2010 run said that programming decisions are business decisions. WWE found it could increase the size of its audience with more family-friendly fare, so that’s the direction they took the company.

  3. Sean Murphy says:

    The PG has nothing to do with Linda’s campaign. It has to do with the toy deal that they put together with Mattel beginning in 2010. Mattel wanted WWE to clean up its act with the raunchy Attitude Era stuff, which has been gone for many years.