WWE: New Blu-ray of era Linda wants voters to ignore will be PG

World Wrestling Entertainment’s “attitude era” has gotten plenty of unwanted attention since Linda McMahon, whose family owns the Stamford-based wrestling empire, became interested in politics.

McMahon has run on her experience as a “job creator” and used her wrestling fortune to fund her campaigns.

Although WWE programming is today family-friendly and rated either PG or G, her critics love alerting voters to the period about a decade ago when the company’s scripts contained plenty of sex, violence and other material that could turn off some voters.

In fact WWE earlier this month announced it was removing clips of some of the more controversial material from the Internet to “protect its brand” from being tarnished during campaign season.

So a couple readers found it interesting that in late November – just a few weeks after the election – WWE is releasing an “Attitude Era” Blu-ray.

The implication? The company, still run by Linda’s husband, Vince, is protective of its brand when it helps Linda’s political career, but happy to profit off of those raunchier programs any other time.

Except that according to WWE spokesman Brian Flinn, the Blu-ray will be rated PG and consistent with how the company has marketed itself for the past several years.

Here’s the description from Amazon.com: In the late-90s, WWE was struggling for ratings survival while a cultural shift in the viewing audience’s taste was occurring. Saying your prayers and taking your vitamins had lost its luster among the rebellious masses who preferred “flipping the bird” and “laying the smackdown.” Enter Stone Cold Steve Austin, The Rock, Triple H, Mankind and the notorious crop of edgy and fearless Superstars who ushered in The Attitude Era. Now in this 3-Disc DVD set, fans can own all the infamous moments from this controversial and revolutionary era that redefined sports entertainment for an entire generation. Over 8-hours of envelope-pushing content includes all the aggression, antics and innuendos that proved to be the perfect cocktail for an explosion of popularity.

Brian Lockhart