If only Christopher Shays had Don Draper on speed dial.
The former congressman, who has marketed himself as the most electable Republican running for Senate, will undoubtedly have to tweak his advertising campaign.
Check out the screen capture above, which was taken from the high traffic news aggregating website CT Capitol Report Wednesday morning a short time after the latest Quinnipiac Poll dropped.
The banner ad references a March Q-poll showing Shays in a statistical dead heat with Democrat Chris Murphy.
Doh.
Shays now trails Murphy by 8 points.
What’s worse is the same poll showed Republican Linda McMahon effectively wiping out a 15-point deficit against Murphy and beating Shays by 29 points.
Much of Shays’ advertising strategy has hinged on the March poll.
UPDATE:
The Shays campaign retired the ad not too long after the latest Q-poll numbers went viral.