Just in time for election, America’s top ad duo creates “slightly terrifying” new spot — about America’s future (VIDEO)

The award-winning ad team that brought you “Got Milk?” and some of America’s most iconic ads have created a touching, memorable — and, yes, slightly terrifying — new spot that stars America’s children. Just in time for Election Day, it’s selling a striking message — about the country’s future.

Jeff Goodby and Rich Silverstein, whose SF-based Goodby Silverstein & Partners ranks among the country’s most celebrated ad agencies, just released the new spot for their Future Childrens Project — and it’s sure to make some waves.

The black and white spot features local kids and an original song (lyrics by Goodby, art direction by Silverstein) that provides a sobering look “at what our children will say about us and how we left the world for them.” And it’s not always pretty.

First, take a look:

The two ad men — who have produced some of the country’s most- watched ad work, for clients including Foster Farms, Cheetos, Comcast, Denny’s and Frito Lay — say they were “inspired by the “90 Days, 90 Reasons” project that asks artists to produce “a reason-a-day countdown ’till the election in support of Barack Obama,” according to the SF ad agency.

By the way, Goodby is a registered Republican — really! –who admits to some deep concerns about “the direction the party is going.”

And Silverstein was motivated by what he said are “huge implications for the future” of the current presidential contest.

These two have been a creative powerhouse on the advertising front for years, so very interesting to watch their offering on the political front.

What’s your reaction?