President Barack Obama might have won yesterday’s election thanks to his ground game, but the 44th president also dominated the race on social media.
As the clocks announced the beginning of Nov. 6, the worldwide promoted trend on Twitter for the day became #VoteObama. Not only did Obama for America purchase the worldwide trending topic for the day, but they paid to have a variety of their tweets promoted throughout the day.
As early as 5:30 a.m. ET, before many of the polls opened, the campaign tweeted out a link that enable @BarackObama Twitter followers to locate their polling station. The tweet was promoted and for most of the day appeared as the top tweet on the account’s Twitter feed. Later on in the day, as lines at polling places became long and many were concerned about voters becoming impatient and tired, the campaign tweeted: “If you’re in line when the polls close, stay in line to vote. It could help make the difference.”
The campaign also promoted this tweet making it appear on their followers’ feeds, various searches and the top of @BarackObama‘s account.
While Republican presidential nominee Mitt Romney did not seem to promote tweets from his feed and had not purchased trending topics on Nov. 6, he also tweeted a link containing information regarding locating one’s polling station to his followers.
The last tweet to be promoted by @BarackObama‘s campaign this election day was the tweet sent out when the networks called the election in his favor. Within minutes, this tweet became the most re-tweeted tweet by President Obama.
The tweet contained a photo of President Barack Obama embracing his wife Michelle Obama with simple “Four More Years.” Within two hours, the photo was re-tweeted 456,845 times and shared on Facebook 207,348 times.
President Obama’s re-election was also the most tweeted moment of the 2012 election, reaching 327,453 tweets per minute at 11:19 p.m. ET, reported Twitter. About 31 million election-related tweets were sent that day.
How It Played:
The popular vote might have been close, but the vote on social media was overwhelmingly in Obama’s favor. Having tracked both Romney’s and Obama’s followers on Facebook, Twitter and Google plus, we were able to see Obama surge forward and leave the Republican nominee behind in the dust.
Not only had Obama’s campaign built a loyal core of followers on social media over the 2008 campaign as well as the first term of his presidency, but they have been making significant strides in adding to it throughout this campaign season. Not only did Obama start election day with 20 million more Twitter followers, but while Mitt Romney was only able to gain 44,550 new Twitter followers, Obama added more than a quarter million of new followers to his already high numbers.
Similar trends emerged on Facebook and Google Plus, as can be seen in the graphic below:
In an interesting turn of events, after the networks called the election for President Obama, Romney actually began to lose followers on Facebook. At 11: 30 p.m. ET on Nov 6., the number of his Facebook followers was 12,135,972. By 2:00 a.m. ET on Nov. 7, that number dropped to 12,131,785 and by 6 p.m. ET on Nov. 7, it was 12,103,112 with Romney having lost over 30,000 followers.
On Twitter, Romney’s number of followers continued to climb through Nov. 7.
Mitt Romney has changed his relationship status
In a world where break ups and heartbreaks as well as upcoming nuptials and other happy occasions are announced on a variety of social media platforms, Mitt Romney has only admitted to his heartbreak on Facebook.
His new cover photo features him on the stage as he delivers his concession speech and the last post is a photo with signed “Thank You.”
His Google Plus and Twitter accounts, on the other hand, remain silent.
Youth vote amplified through buzz on Facebook
According to Facebook, the 2012 election received a record breaking level of buzz. On a 10-point scale, it scored 9.27. The 2008 presidential election scored an 8.95.
This is due to the younger voters on Facebook, who were more engaged on Nov. 6 than throughout the campaign season. Older Facebook users were responsible for majority of the buzz created during the national political conventions and the debates. The top scores for buzz during Nov. 6 were earned by men aged 25 to 34, at 9.47, and women aged 25 to 34, at 9.27.
Individually, both Obama and Romney had the most buzz among both men and women aged 18 to 24. The two candidates beat their highest scores earned during the first presidential debate – Obama went up a full point from 7.41 to 8.41 while Romney earned just half a point, going from 7.38 to 7.83.
What the Trend
Yesterday’s election might not have given rise to any of those trends that we have become so fond of such as “Binders full women,” “Big Bird” or “Horses and bayonets,” but the day warranted its own set of trends. Most notably, “If Romney” trended throughout the day in various areas implying that number of people were speculating on the possible results and the aftermath.
Additional, the most frequent trending topic was “I Voted” as many Twitter users proudly announced that they have done their civic duty.
Here are the topics that trended as the networks called the election for President Obama:
In the hours that followed, the most notable Twitter trend was “Bout Damn Time,” which at first was aimed at Romney as the nation awaited his concession speech. Later on, the same trend was aimed at President Obama as his tired supporters stayed up to see him deliver his victory speech.
Here are the topics that trended during President Obama’s victory speech:
Of course, it wouldn’t be a proper political event if we did not come away with at least one meme/gif. And we present you with the flaglady — an Obama supporter, who had a flag stuck in her hair as Obama delivered his victory speech.
Are you sure you want to share that?
As previously mentioned “I Voted” was a frequently tweeted phrase yesterday. Often times, the tweets containing these words would accompany a photo. Sometimes this would be a photo of an “I Voted” sticker, like this:
However, a new trend emerged across variety of social media platforms as voters began to share photos snapped of their ballots and voting machines inside of the voting booth.
As the Instagram, Twitter and Facebook became flooded by photos of ballots, Gizmodo reported that taking such photos is actually a misdemeanor in number of states, including New York. In Texas, recording devices are prohibited within 100 feet of a voting station.
So next time you want to tell everyone that you voted, snapping a photo of that “I Voted” sticker might be safer bet.