The Young Demographic

The Young Demographic

Fairfield County for those 18-35

20-somethings turning to social media to find love…or atleast a date

An article in the New Canaan News today explored how dating can be difficult if you’re a 20-something living in a bedroom community in Fairfield County. One 22-year-old in New Canaan got so desperate, she turned to Match.com.

But a 23 year-old New Canaanite is trying to save all the sad singles, by turning to something they all have a very stable relationship with: social media.

Last October, [Michael] McClure launched a social media initiative aimed at organizing and bolstering the social lives of Connecticut’s 20-somethings. Aptly named Connecticut Social, the viral campaign to get young professionals off their couches and onto the bar stools of local taprooms reaches about 370 members through Facebook, Twitter, the blogosphere and good, old-fashioned word-of-mouth.

Still in its infancy, Connecticut Social primarily targets Fairfield County residents, but McClure is working to grow its reach. Connecticut Social sponsors a weekly bar night at Tequila Mockingbird on Thursdays and services its members with online daily drink special listings for an array of bars in New Canaan, Darien, Greenwich, Stamford and Norwalk.

“Our goal is to get 10 percent of our members out to every event,” McClure said, adding, “Everyone saying `I never go out because there’s nothing to do,’ is the reason why there’s nothing to do and it’s probably the reason why singles aren’t meeting new people.”

For all my young professional singles, what better Valentine’s Day present is there then hope? You’re welcome.

You can read the whole article here.

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