UConn unveils new Husky logo (updated)

Update: The new football uniforms were also unveiled above.

Update: UConn released its official new ‘Jonathan’ husky logo just a little while ago. It’s the same one as below, but with red trim.

According to the official university release:

The two major changes will be the use of “UCONN” across the front of every uniform worn by each team, and a new look for the Jonathan Husky logo. The new look is part of a new institutional branding and marketing program announced in early April by President Susan Herbst that uses “UCONN” as the primary mark of the University in all signage, publications, advertising and marketing activities.

A new Husky dog logo was also developed as part of a review of all athletic team logos and marks, which in recent years had moved away from a consistent look on team uniforms.

Naturally, two of the school’s major coaches were quoted by UConn as being on board with the change:

“This logo is everything that a Husky is supposed to be – powerful, aggressive, determined,” women’s basketball coach Geno Auriemma said in the statement. “It is looking right through you and saying ‘Do not mess with me.’ This is a streamlined, fighting dog, and I cannot wait for it to be on our uniforms and court.”

“I absolutely love this new Husky Dog logo,” men’s basketball coach Kevin Ollie said in the statement. “It looks fantastic on our uniforms and I know that our fans will love it as much as we do. Our new identity is a look that I know I will be proud to wear.”

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Original post:

Someone may have let the Husky out of the bag.

UConn is in the midst of a rebranding campaign, which is supposed to include a new, tougher looking Jonathan the Husky.

The logo is scheduled to be released next week, but photos leaked online today may have spoiled the surprise.

Of course, this could be completely fake. It wouldn’t be the first time.

If this is the real deal, it represents a dramatic departure from the old Jonathan.

What do you think of this logo?

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H/T: SB Nation’s The UConn Blog

Mike DeSalvo