The Connecticut Health Insurance Exchange has announced its new name: Access Health CT. According to press release issued by Access Health, the new name is part of a larger ongoing branding effort to help effectively communicate the exchange’s “strong consumer focus. ” It is paired with a logo of an orange sunburst, and the descriptor, “Connecticut’s health insurance marketplace”:
States are to develop exchanges as part of the Affordable Care Act, the sweeping health care reform package passed by the federal government almost three years ago. The exchanges, which will go live in October 2013, are a key part of providing health coverage to 32 million uninsured Americans by 2014.
In addition to the new name and logo,a new Access Health CT microsite was developed to provide information on the exchange to consumers and small businesses.
The new microsite, www.accesshealthct.com, explains how the exchange works, reviews eligibility requirements, and covers the latest news, events and frequently asked questions and answers. It also offers a special online savings calculator to help individuals and small businesses compute their potential savings in advance of open enrollment.