Every organization capable of printing a brochure — well, prints a brochure.
It takes a lot to make a random person — you or I or anyone else in Westport, say — pick one up and actually open it.
The Westport Country Playhouse thinks they’ve got a way.
They’ve delivered over 750 brochures — with info on their upcoming season — to stores, restaurants, gyms, coffee shops, the library and more in Westport and nearby towns.
Four of those brochures contain a “Golden Ticket.”
If you find a gold paper tucked inside a brochure, you win one of these prizes:
- A four pack of Playhouse Flex Passes
- $50 gift certificate to Da Pietro’s
- $50 gift certificate to Rizzuto’s
- $75 gift certificate to Tavern on Main
Perhaps the only better promotion would be to stuff “Golden Tickets” inside the programs you get when you’re actually at a Playhouse production.