Trade Show Selling

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It is the dream of almost every executive purchasing a booth at a trade show. The doors to the exhibition hall open and prospects start streaming in with checkbooks in hand, questions about products bubbling from their lips, and their excitement and desire to make a purchase at the trade show practically visible from two […] [Read More]

Customer Is King

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If there is one truth that has been proven over and over again in retailing, it is that the customer is king. Suppliers and retailers alike, worship at the altar of the ultimate decision-maker in the hopes of securing a purchase. If that is so evident and obvious – then why won’t suppliers and retailers […] [Read More]
Categories: General

Business, 20/20 Hindsight and NBC

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There has been much written, discussed, and joked about the recent debacle occurring at NBC’s late night programming. For those not keeping track, the prized jewel of late night television for half of a century has been the Tonight Show property. The most recent steward of that show is Conan O’Brien,who inherited it from Jay […] [Read More]

Personal but not Confidential

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One of the outgrowths of the expansion of technology in society is the tradeoff between sharing of personal information about ourselves and the ability of businesses to better serve us. In a society where protecting one’s right to privacy is believed to be of tremendous importance, there is tremendous consumer cynicism and distrust of requests […] [Read More]

To Sir, With Love

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One of the decisions salespeople, job hunters, and those seeking to speak to business leaders they may never have met confront is how to refer to the person when writing or calling them. Most of us have been taught to show respect and address elders and people in positions of authority by some honorific. It […] [Read More]

Being The Best You

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Every business person has had the experience of looking back on their past actions or reflecting on how their behavior did not represent their peak of performance. While the reasons are understandable given the; stress, tension, frustration, and time constraints within which many actions are taken – the result is still an outcome that is […] [Read More]

None So Innovative As Mom

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It has been said that necessity is the mother of invention and that the thought is father to the deed, but those words have never been truer than when applied to parents striving to provide their children with the essentials in this economy. Faced with children that quickly outgrow clothing well before the garments usefulness […] [Read More]

Marketing Message Maneuvers

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As the economy tightened, many business owners were confronted by the reduction in customer count and the effect of the double jeopardy of smaller sized sales to their existing customers, Seeking to combat that outcome, many businesses tried to proactively market to new customers from different segments of the population than they previously had targeted. […] [Read More]

Talk Amongst Yourselves

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Perception being what it is, if asked what they think of gossip in business settings, many people would be quick to point out the negatives and hurtful outcomes that are likely to occur. However, if those same people were asked what they think of creating buzz, viral marketing, or word of mouth efforts; and their […] [Read More]

ESTablish Your Image

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One of the most important determinants of marketing and sales success is the image prospects and customers have about the company and what represents. While, there is much to be discussed and learned about the graphic, pictorial, and textual representations a company uses to market itself through; logos, stationery, signage, websites, brochures, etc. – the […] [Read More]