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Talk Amongst Yourselves

Perception being what it is, if asked what they think of gossip in business settings, many people would be quick to point out the negatives and hurtful outcomes that are likely to occur. However, if those same people were asked what they think of creating buzz, viral marketing, or word of mouth efforts; and their […] [Read More]

ESTablish Your Image

One of the most important determinants of marketing and sales success is the image prospects and customers have about the company and what represents. While, there is much to be discussed and learned about the graphic, pictorial, and textual representations a company uses to market itself through; logos, stationery, signage, websites, brochures, etc. – the […] [Read More]

Phoning It In

A spirited discussion occurs among entrepreneurs whenever the topic of selling surfaces. The conversation will often include the merits of selling over the telephone over the need to be face-to-face with a client. Some entrepreneurs believe that they have a better chance of closing a sale when they can actually be together with the prospect […] [Read More]
Categories: General

Selling OUT of a Sale

It happened again. A client came to me and wanted me to help them salvage a sales call that had gone terribly wrong. It is as if they wanted me to give them a “morning after pill” for sales calls or turn back the clock and offer them a do-over. The best I could offer […] [Read More]

Transparency, Behavior and Experience

Business owners work extra diligently to create the best products and services they can to attract shoppers, clients, and customers. They compete on the basis of having built a better mousetrap, a more effective solution, a cheaper version of something, a more enhanced option, or offering something that is not readily available from competitors. Unfortunately, […] [Read More]