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Defining the Customer

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Two recent stories were shared with me this past week that had me shaking my head at the confusion around which entity was the customer and which was the service provider. One was a for-profit institution that should know better. The other is a non-profit that had better quickly learn better or there may be […] [Read More]
Categories: General

Twitter Dee Twitter Dumb

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One of the things that businesses are having to come to grips with is the advent of “social media” or the ability of critics, shoppers, competitors, employees and even business owners to produce their own communicative content (marketing) at no (or next to no) cost through sites like Twitter. The Site Users of the Twitter […] [Read More]
Categories: General

What Wing Experts Know

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If there is one thing that is for certain, there are many Connecticut residents that crave the spicy Buffalo Chicken Wing. For some, it is best served as an appetizer before an entree arrives at the table. For others, it is the perfect party food that easily allows people to mingle and still eat as […] [Read More]
Categories: General

Time for the Turtles to Stick their Necks Out

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The recession caused many businesses to stall any forward progression they had established leading up to that point.  The confluence of the impending election, the collapse of the ability of small businesses to rely upon the availability of credit, and the strong divide over health care coverage and what that might portend for employers and entrepreneurs; […] [Read More]

College Grads Take Heed

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This is the season when commencement addresses take shape, the restlessness of soon to be graduated students takes over, and old fogeys attempt to share their insights on what it takes to succeed in life, love, and for purposes of this column; business. Adding My Voice The lessons gleaned from having worked for the last […] [Read More]

Are you Blind or Refuse to See?

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The media was all aflutter today on a couple of different stories that all had a common theme – businesses squelching opportunities to succeed in spite of customers being very clear about what it would take for them to succeed. Airlines – Open Your Eyes! Let me explain. The airline industry has been hit hard […] [Read More]

Are You A Slacktivist?

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There is a movement afoot that is occurring at the intersection of social media and people’s desire to do things that make them feel good about themselves.  That corner of the world is where activism and being a slacker meet.  Unfortunately, it seems that every town has one of these corners, and in the cyber […] [Read More]
Categories: General

Seek to Offend?

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Conventional wisdom maintains that it is in the best interests of a business to be as broad in appeal as possible and to avoid willfully angering any potential or prospective customers.  One of the best retailers in the world is Fairfield County’s own, Stew Leonard’s (www.stewleonards.com) renowned for among other things, the rock that greets […] [Read More]