Note: The Connecticut Media Group is not responsible for posts and comments written by non-staff members.

Sales Myths

on
Of all the misconceptions that arise when entrepreneurs or business owners think about starting their own company; no area is more misunderstood than the sales function.  Many business people have a mistaken impression of what it takes to succeed in sales.  Furthermore, what passes for sales training often promotes ideas about the process that are doomed […] [Read More]
Categories: General

Finding Improvement Ideas

on
One of the most difficult things for a business person to do; and even harder for a successful business person to perform, is to take stock of their own internal company’s processes, methods, and strategies and crtically assess whether there is room for improvement or the introduction of new ideas.  After all, the business person […] [Read More]
Categories: General

Product Promotion Pause

on
When running a business in tough economic times there are challenges that are even more critical to meet than at other times. Among the most essential challenges are: Acquiring new customers Holding on to existing customers and reducing the chance that they will choose to purchase with a competitor Getting existing customers to purchase from […] [Read More]
Categories: General

Having What It Takes

on
Of all the questions posed about business, start-ups, entrepreneurialism, and deciding whether to embark on working for oneself; none is asked more frequently than how to determine if someone has what it takes to go into business for him or herself.  It seems that any time two people get together to talk, the conversation will […] [Read More]

Are Niches Ditches or Riches?

on
It is uttered so often now, it is almost a cliche, it is critical that a business be focused on serving a particualr niche or perhaps a very manageable (small) number of niches to succeed.  Try to cast a net too wide or address too broad of a marketplace, and the business will suffer from […] [Read More]
Categories: General