Archive for September, 2010

Pain to Train

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Employee training is not for amateurs

As the recession is allegedly over and the economy staggers back to a “new normal,” many companies are having to confront the issues surrounding whether or not to train their employees. During the recession, many companies eliminated or significantly reduced the amount of training they provided. Under the belief that training was an expense that could not easily be quantified and often did not directly contribute to generating revenue, cutting costs, or other more easily calculated benefits, numerous companies decided to forego employee development and preferred to focus on what they saw as more essential requirements of running the business and maintaining revenue streams.  Of course, that decision just further exacerbated what was already a downward spiral into an even faster falling business.  The lack of skills, processes, methods, or competencies became even more apparent when customers were even more discerning about where they chose to spend their limited money and could choose from numerous options.

To Train or Not

With companies trying to get back on track and improve their business results as their confidence in the economy slowly rebounds, the importance of training is becoming a topic of conversation that many business owners and entrepreneurs are now entertaining again.  One client of mine recently posed a question to me that was generated by the recognition of the importance of training in career development, customer service, and business performance.  The question posed was:

Is it more harmful to train poorly or to not train at all?

This client was trying to implement a peer training approach where an  employes would be responsible for conducting a short (15 minute) training session to other employees on topics of their own choosing that would introduce new skills, reinforce current competencies, and establish a company-specific way of doing various tasks.  Unfortunately, the results were less than satisfactory.  So much so, that the client began to wonder if bad training was actually more harmful to emnployees than not doing any training at all.

Worth The Effort

Training should be an essential part of any organization’s mission.  However, if not done correctly – it can cause confusion on how tasks are to be done, misalignment on roles and expectiations, and less success due to poor performance.  One recent study demonstrated the importance of training to both the employee and the employer.  The results are increased motivation, communication, business results, and employee retention.  While it is worth the effort, it also must be done correctly for the results to be achieved.

Training Process

One of the most straightforward ways to think about the training process is summed up in the abbreviation – ADDIE.  ADDIE stands for Analysis, Design, Development, Implementation, and Evaluation.  The specifics of the process are:

Analysis – the trainer would assess the organizatonal needs, business issues, and the best approach to learning to be incorporated into the training.

Design – This phase of the process details the learning objectives used to design the training and the specific content to be included in the training.

Development – In this phase, the tactical creation of the training (exercises, lectures, demonstrations, etc.) is built and prepared for the training.

Implementation – During implementation the rollout of the training is conducted and the training is delivered to the trainee population.

Evaluation – at the conclusion of the training, the measurement of success is conducted.  Feedback is provided and determinations of the impact of the training is determined.

This somewhat simple approach ensures that the needs of the organization and the learner are incorporated, that the appropriate methods are integrated into the design and development of the training, that training occurs as appropriate, and that the scorecard measures of the training are directly relevant to the needs of the business identified in the Analysis phase.

Training is not always easy to do correctly and can be time consuming and requires allocation of resources that can be directed elsewhere.  However, if you think training is expensive – try ignorance!

 

Folly of Feedback

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Business people are no different in their work lives than they are outside of work in that we all want to be appreciated, complimented, and recognized. In fact, we solicit that and often ask others to provide us with their perspectives and opinions of our performance, behavior, and results.  What sometimes happens though is that the receiver of feedback is really only wanting to hear the positives and becomes defenisve or argumentative when provided constructive criticism.

Knowing how to handle feedback is important.

Sources of Feedback

In our current business environment, we are bombarded by people providing us with feedback.  Feedback arrives from:

  1. Comments made by customers or prospects through their objections raised during the sales cycle
  2. Posts made to websites (your own or on third-party sites that track feedback i.e.; www.complaints.com or www.ratemyprofessors.com) that aggregate user experiences across multiple users.
  3. Competitors that “sell or market against your perceived weaknesses,” etc.
  4. Employees, suppliers, or co-workers that seek to “help” or “correct” our mistakes or contribute to our ability to leverage opportunities.
  5. Our own solicitations of input, opinion, or comments through employee or customer surveys or other methods.

Feedback that is not complimentary or does not align with one’s own perceptions can be difficult to process and hard to hear (nevermind act upon).  Differentiating between feedback that is helpful and criticism that is meant to be hurtful without any positive attribute to it is critical.  What is helpful is to separate the message from the delivery. Hear the comment more than the tone (ignore the sarcasm, the hysterics, the baiting behavior, etc.).

How to Give Feedback

If the idea behind the feedback is to get someone to change their behavior or do something different, than it is important to provide that idea in a way that the other person is receptive to hearing it and acting upon it.

  1. Use facts (details, specific instances, details) over general statements (This business stinks, it ALWAYS fails to…, it NEVER is able to…).
  2. Identify how or why the performance is not at the standard needed.
  3. State or confirm the goal(s) so that it is clear that the outcome being sought is common and that both parties have a stake in seeing that it is completed correctly.
  4. Share potential solutions, but also provide opportunity for the other party to participate in the improvement ideation process.

Receiving Feedback

While it is not easy to hear that our efforts are insufficient or have left someone else feeling less than satisfied; receiving feedback or advice should not be seen as so deflating or injurious to our pride that we shut it out or refuse to acknowledge that there may be a better approach, method, or technique to accomplish our goals.

  1. Do not view it as a personal affront, but rather as an opportunity to extend strengths or improve upon performance.
  2. Recognize that our perspectives may be limited by our own points of view and experiences.  As such, we may not truly have as comprehensive an insight into situations or scenarios as someone else. Embrace the chance to see things through someone else’s eyes.
  3. Retain an open mind and view feedback (whether solicited or unsolicited) as an opportunity to improve.

While some feedback may not be seen as relevant and does not require being acted upon, remember that someone thought it important enough to share it with you that they took the time to communicate it.  The folly in feedback is that is almost always presented with the intention of providing insight for improvement – but often gets enmeshed in the way it is shared, the fragility of the human psyche, and the need to appear smart, capable, and competent (for both the sender of feedback and the receiver).

Feedback does not demand a change in behavior in all instances.  Just because an opinion is shared does not mean it has to cause an upheaval in how things are done. However, feedback should always be welcomed on the chance that it may include something of value that is worth consideration.

You Are Your Record

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Although it is far too common for industry analysts, business pundits,consultants,  managers, and entrepreneurs to look for lessons in pro sports and try to apply it to their business with less than consistent results, there is a glaring example that is worth discussing in our local market.  The New York Jets have self proclaimed themselves as the heir apparent to ascend to th eNational Football League’s championship.   They have been loud and brash about their strengths and mock anyone who disagrees with annointing them as the best in the league.  Unfortunately for them, the real determinant of success is not decided in newspaper quotes, but by the tally on the scoreboard.

Importance of Leadership

The Jets have historically been an underperforming team that have rarely been considered among the elite teams in the league.  While some years they have competed more effectively than others, for the majority of their existence, they have not advanced far into the playoffs, and many of those years they were not even able to make it to the playoffs.  In some ways, they were like RC Cola – a product that is not considered on a par with Coke or Pepsi. They almost seemed to have a corporate inferiority complex that became self-fulfilling. 

Then, last year they brought in a new coach, Rex Ryan who was charismatic, energetic, and had the team believing they could compete.  On some lucky breaks, some inspired play, and random occurrences, the team made it into the playoffs and were within one quarter of play from advancing to the Super Bowl.  Ryan’s leadership had successfully overcome the malaise that all too often torpedoed the Jets in years previous.  So brash was Ryan though, that he began to make pronouncements that his team was the best and that this year they would progress even further and win the Championship.  Against the judgement of many others who believe it is best not to brag or gloat (and especially when the accomplishment has yet to occur!), Ryan and the team were highlighted in an HBO series that further gave him the platform to bellow about how wonderful his team is and beat his chest as a master motivator and leader.

What Rex Forgot

The New York market has had many managers and coaches that have been famously quoted for their insights on the sport, the business, and the requirements of leading a team.  Casey Stengal managed the Yankees for many years and experienced numerous championships. He also managed the Mets and was admired more for his comedic asides than his baseball knowledge.  However, the most pertinent quote from a former coach that the Jets and Ryan (and business people) should remember was uttered by Bill Parcells.  Parcells coached for both the Giants and Jets and had success with both (winning a Super Bowl with the Giants).  He had little patience for excuses and explanations to try to justify why success was not achieved.  He simply said:

You are your record

A lesson that the now 0-1 Jets should take to heart.  The talk does not count, it is the walk.  And right now, the bluster and bravado looks mighty foolish.

Bill Parcells, "You are your record"

Business Lessons

That being said, the lessons a business owner can take from this is to look at their organization not as they wish it was, but as it truly is. A business is not what it says it is, but what it does.  All of the marketing materials will not amount to anything if the business cannot or does not live up to the hype.  As business owners think of their own businesses, they should consider the following:

  • Does the website contain all kinds of self-congratulatory prose, but customers are leaving in droves because of poor service?
  • Do brochures or sales presentations promise outcomes that the customer feels fall short of needs or expectations?
  • It is the buyer’s experience that truly counts, not what the business claims that experience includes.
  • A business reputation is earned and not demanded.

The good news for the Jets is that they have 15 more regular season games to get it right and to put a better effort together and win more games than they lose.  The good news for the business owner is that starting today, they can take the steps to improve their record as well and seek out ways of pleasing the customer.

Talent Spiders on the Web

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One of the most frustrating activities for both employers and employees is the hiring process.  It is a process marred by stumbles, trips, and false impressions.  Just like going on a blind date, the hiring company wants to make a good impression to seduce the candidate to want to join the company and the prospective employee is focused on not talking themselves out of a good relationship that will last a long time.

Employer Perspective

Employers want to be certain that the time, energy, resources, and investment put into selecting new employees pays off with a return on those costs.  According to one study, the cost of hiring an employee can range from between 1.5 to 2.5 of their annual salary when search, interviewing, and other costs are tabulated!

Additionally, the skills required to maintain a skilled workforce are often beyond the experiences and insights of most business owners:

  1. sourcing
  2. inteviewing
  3. selecting
  4. on-boarding or orientation
  5. training

So, what tended to happen (and often still does) is that the hiring manager chooses someone very similar to him or herself in personality, background, and experience with little regard to how that will actually “fit” with the needs of the organization. Companies looking to alleviate, automate, and formalize the process will often look to software solutions that try to evaluate the appropriateness of a candidate for a job by combing through the resume submitted and seeking specific facts, experiences, word choices, etc.

These tools are referred to as “talent management systems” (popular ones are Taleo, the Resumator, Talogix, Inc., and Worksimple) and ask candidates to complete profiles of their experience. In turn, the hiring company will have created “key words” or other indicators of success for the job and potentially only those candidates that “match” are given consideration.  This serves to eliminate poorly qualified candidates, reduce time spent interviewing to uncover skill gaps, or minimize the chance for a candidate to slip past important criterion needed to do the job by “fast talking” the hiring manager.

Software applications are designed to capture only the good candidates

 

Of course, the success of these tools are only as good as the input that went into the setup to determine what are the truly essential skills or experiences needed to succeed on the job.  If the job is for a salesperson and there is no mention of the need for ppeople skills, prospecting, closing, overcoming objections, etc.; then the “spider” that crawls across the resumes (the software application) may be so broad as to allow far too many applicants into the pool of potentials.  The opposite problem also exists.  If the salesperson position requires that the person have previous account management experience, and the applicant does not make reference to account management, but refers to it as client relationship skills – the application may not “know” that it is referring to the same skill.

Prospecitve Employee Perspective

For purposes of this post, I explored numerous job applications online through different websites devoted to jobseekers.  The level of frustration was extremely high as the following happened numerous times:

  1. Site would ask for an uploaded resume and then also would seek to have me “fill in” my experience, thereby creating duplication.
  2. Certain questions were required or mandatory, but did not provide an answer that represented my current situation (for instance, I am currently employed and the application forced me to choose an end date to my employment).
  3. The open-ended responses had a limit on number of words, but did not provide a counter to let the applicant know they were coming up on the limit.  Only when the application was to be submitted to an error message pop up.
  4. Formatting of documents cut and pasted into the text boxes was often skewed and rendered documents that were hard to read.
  5. The gnawing feeling that there were certain words, years of experience, or other factors that were being searched for – and the resume did not include the “right” combination even though the skills were very much resident in the applicant.

Conclusion

The automation of resume reviewing can certainly aid the hiring manager (or delegate) in sifting through resumes, but it is a poor substitute for a human to read and assess the resume.  While companies contacted claimed that they do not rely solely on the software to make decisions about which candidates to extend an interview to or not; the automated rejection letters received came far too quickly to indicate that anything but an electronic review of capabilities had been done.  Candidates should be forewarned to include all relevant and appropriate facts, skills, data as pertinent to avoid being unnecessarily shut out of opportunities and employers should give careful consideration to what factors they consider essential for the job.

Nurse, Purse or Worse

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Small business owners are a rare breed. They are willing to invest their own thoughts, labor, equity, expertise, and all of their hopes, dreams, and aspirations into a business without any guarantee of success.  In return, they anticipate that the business will succeed and provide back to them the satisfacation and rewards they seek. However, what the entrepreneur seeks is worth truly analyzing as it will determine many of the strategies and decisions made by tht business owner.

Is your business a nurse?

Is your business a nurse?

Nurse

For some business owners the business performs a function that is less to do about employment for monetary gain, and more to do with the sense of fulfillment or emotional health benefits received as a result of owning the business.  That may be in part related to:

Social - for some people, having others relying on them to perform their roles or job tasks is sufficient.  For others, it is important that they feel part of a team as opposed to an individual contributor and they enjoy the community aspects of the work environment.  For still others, it is about the shared accomplishment in completing a project creatively with others.

Self Esteem -in some instances, the entrepreneur enjoys the feeling of owning a business him or herself and having their name on the door or shingle (or invoices).  It elevates their own self perceptions of what it means to be a success and fuels their desire to perform at a higher level.

Sense of Purpose – owning a business is a daunting task and for some the challenge of doing so well is motivational and a rewarding.  Knowing that “the business needs me” is very fulfilling and provides those entrepreneurs with a mission and reason for them to go to work. 

The emotional aspects of owning a business can be overwhelming for some people, and for others, it is a positive that energizes them, fuels them to seek improvements, and provides them with reasons to go to work each day or night.  The business in that sense provides a healthful outlet for the entrepreneur.

Purse

Another common reason given for why people choose to start their own businesses is related to the upside potential available to them monetarily.  A business owner is not constrained by salary plans, union agreements, contractual limits, etc. and are not capped in terms of their earnings.  Of course, that also means that they do not have a guarantee of income either.  The business owner assesses the likelihood of a product or service being well received by a segment of the purchasing public and attempts to opportunistically fulfill that need before others do, better than others currently do, or create a need that the market was unaware it had and then seek to meet it and capture the entire market for him or herself (think IPOD or E-book readers).

Worse

Of course, there is also the downside of what a business represents for some entrepreneurs and it must be assessed or evaluated to ensure it does not create conflict for the business owner or the business owner’s loved ones:

  • has the business become a burden or negatively impacted the entrepreneur’s emotional state (often surly or moody)?
  • does the business require so much time that it encroaches upon leisure time, family commitments, or what was once thoughy of as non-work time?
  • Is the business owner able to differentiate between “on the clock” time and “home life?”  Very often, due to technology and wireless communications, entrepreneurs struggle with staying away from emails, text messages, or other remotely delivered communications and so there is no delineation between being at work and being away from work.

When strategically assessing whether to go into business for oneself, or even analyzing if the business is being used as a resource to deliver on one’s life’s goals, it is helpful to think in terms of whether what one seeks is a nurse, a purse, or if the business has become something worse.