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Smooth or Deep?

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While perusing the Sunday New York Times, an article jumped out at me for a quote it contained (and apparently, I was not the only one as a daily blog that tracks the grocery industry also thought it was noteworthy).  The quote was made by John Rowe, CEO of Exelon, a Chicago-based electric utility company): […] [Read More]
Categories: General

Going with the Flow

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The nature of the business owner and a source of pride for them is that they are relentless in their desire to see the weaknesses in current products and services available in the market (including their own products and services) and exploit an advantage they believe their offering can provide.  In order to maximize the identification […] [Read More]

LeBron Lessons

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The NBA Finals have now concluded and the water cooler conversations offering post-mortems have begun.  The Miami Heat had acquired LeBron James during the off-season and then added Chris Bosh as well to their long-tenured star – Dwayne Wade and there were those that were prepared to call off the season before it even began […] [Read More]

Driving Market Share

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When marketers look at how to drive business or volume to their business, they often look at two different paths.  The first is to get someone to switch their purchases  from a competitor.  The second is to create a new customer or consumer.  When one looks at how those two intersect, you create four different […] [Read More]

Don’t be Tone Deaf

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There is no doubt that with the advent of social networking sites, blogging, e-mail, and the ease and speed with which companies and executives can communicate with customers, suppliers, and employees the chances for stubbing one’s toe by making a communication mistake increases tremendously.  Making this even more precarious is the politically correct environment that […] [Read More]