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Slow Down to Go Fast

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Customers attending any industry conference, trade show, networking event or even a sales presentation are often wise to arrive in battle armor. Sales people seem to have become increasingly aggressive about their approaches. It is as if the collateral damage they leave in their wake is inconsequential because they have been told that sales is […] [Read More]

Are the Daily Deal Discount Sites Worth it?

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During the recession, many of us discovered and began to use services that offered large discounts for restaurants, retailers, service providers, etc through website offers. In some instances, the discounts were limited to only the first “x” users who consented to pay upfront through the website offering. The frequently mentioned sites are; GroupOn, LivingSocial, and […] [Read More]

It Starts With the Customer

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The experience is one that gets replayed over and over in homes, offices, and anywhere your cell phone is turned on.  You are busy focused on one task or another and the ring of your phone interrupts your train of thought.  In fact, as I am writing this article, a series of calls came in […] [Read More]

A Searing Pain

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Using the benefit of the Columbus Day holiday, I went in search of a vacuum in the hopes of finding a sale on home appliances at local retailers. I was in a buying mode, and really did not want to wait for a delivery to arrive with my vacuum in a few days after placing […] [Read More]

Best Practices Are Not

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In speaking with clients there is a pervasive theme that many seem to subscribe to in setting goals, strategies, and objectives. The ‘holy grail’ for these clients is the determination and definition of industry, “best practices.” Unfortunately, aspiring to incorporating the industry’s best practices is a losing strategy that is focused on the wrong basis […] [Read More]