Social Media and Small Business Part 1

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One of the first articles ever published as part of this blog was a spotlight on a local business that was just being formed.  That business, Gumdrop Swap has succeeded and grown from those inspiring start-up days.  Now, years later – the proprietor, Gabby F. has become somewhat expert in the use of Social Media.  […] [Read More]

Source and Select For Success

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As the economy slowly seems to be turning more positive and companies are tentatively considering returning to hiring the staff that they have had to do without over the last few years; there is renewed attention being paid to how to go about securing the best candidates for job openings.  However, approaching this important decision […] [Read More]

Presentation Strategy

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It is part of almost any sales cycle that is beyond a “self-serve” purchase. With the exception of certain retail sales where the customer or shopper is expert enough to determine his/her needs alone and decide on the best product fit to accomplish the goal, a sales person will be involved. During that involvement, there […] [Read More]

Creating a Marketing Strategy

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At the core of every business are certain fundamentals. Among them are the ability to produce a product or service, deliver it to a customer, and collect payment on it. However, without the competence to link prospects and customers to the business; there isn’t any ability to engage in the other competencies. That ability – […] [Read More]

Consultation on Consulting

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Being known or introduced as a consultant often leads to one of two reactions.  The first is people assume I am between jobs or unemployed and then quickly excuse themselves to go refill their drink glass.  The other response is the pursuit of “free advice” under the guise of being curious or making conversation. One […] [Read More]