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David Zahn

So You Are A CEO – Now What?

Corporate employees making the transition to being self-employed due to layoffs, following their passions or dreams, starting a new business in their spare time to supplement their income, or for any other reason will often take great pride in referring to themselves as the “CEO” of a business. With visions of grandeur dancing in their […] [Read More]

Three Ms

Melvin Cooper, Mensch, Mentor, Leadership, Love, Business, Lessons, Malloy, Jeffrey Butler [Read More]
Categories: General

Slow Down to Go Fast

Customers attending any industry conference, trade show, networking event or even a sales presentation are often wise to arrive in battle armor. Sales people seem to have become increasingly aggressive about their approaches. It is as if the collateral damage they leave in their wake is inconsequential because they have been told that sales is […] [Read More]

Are the Daily Deal Discount Sites Worth it?

During the recession, many of us discovered and began to use services that offered large discounts for restaurants, retailers, service providers, etc through website offers. In some instances, the discounts were limited to only the first “x” users who consented to pay upfront through the website offering. The frequently mentioned sites are; GroupOn, LivingSocial, and […] [Read More]

It Starts With the Customer

The experience is one that gets replayed over and over in homes, offices, and anywhere your cell phone is turned on.  You are busy focused on one task or another and the ring of your phone interrupts your train of thought.  In fact, as I am writing this article, a series of calls came in […] [Read More]

A Searing Pain

Using the benefit of the Columbus Day holiday, I went in search of a vacuum in the hopes of finding a sale on home appliances at local retailers. I was in a buying mode, and really did not want to wait for a delivery to arrive with my vacuum in a few days after placing […] [Read More]

Best Practices Are Not

In speaking with clients there is a pervasive theme that many seem to subscribe to in setting goals, strategies, and objectives. The ‘holy grail’ for these clients is the determination and definition of industry, “best practices.” Unfortunately, aspiring to incorporating the industry’s best practices is a losing strategy that is focused on the wrong basis […] [Read More]

Peaceful Easy Feeling

One of the hardest things to create for a business is the sense of culture or community amongst the customers and the staff. Sure – some businesses focus on creating networks of hundred or thousands of people that “like” them on a social network, or create databases of names of visitors to websites – but […] [Read More]

Physician, Heal Thyself

There was a recent article that appeared on MSN’s homepage that would make an for-profit owner shake his or her head in bewilderment at the quotes for attribution of those interviewed. The URL to the article is, but the following summarizes the gist of what was reported. Dr. excuses for why they run late […] [Read More]

Market to Me, Not Yourself

There is a confusion that seems to be pervasive among senior executives.  Far too many executives seem to be delivering self-congratulatory marketing messages to bolster their own egos – but not share any advantages or messages that impact the existing or potential customer.  The latest example of this was shared in a post written by […] [Read More]